Obesity continues to be a significant health issue in the United States and health-conscious consumers continue to look for functional products that promise weight management-related benefits. In their quest for wellness, consumers are learning more about the benefits of protein and fiber. In addition, some consumers are searching for what Ram Chaudhari, senior executive vice president and chief scientific officer of Schnectady, N.Y.-based Fortitech Inc. calls a “magic bullet” for weight loss and management solutions.
ADM Nutrisoy Proteins offers the Clarisoy line of vegetable-based protein. Clarisoy ingredients are designed to enable beverage manufacturers to meet the demand for great-tasting, nutritionally enhanced beverages targeted to health and wellness-minded consumers, the company says.
As the protein-enhanced beverage market expands beyond fitness enthusiasts, CytoSport, Benicia, Calif., aligns itself with the tagline of its flagship Muscle Milk product: “Drink. Evolve.”