Whether it’s reported in the news media, discussed by the office water cooler or written about in blogs, consumers are at no loss for information about the obesity crisis that is affecting the United States.
Soy protein-fortified beverages usually are formulated with traditional isolated soy protein varying in functionality and sensory attributes. Recently, a new transparent acid-soluble isolated soy protein (TASISP) has been developed through alternative processing methods.
Glanbia Nutritionals – Ingredient Technologies offers a comprehensive range of innovative dairy, whey protein, whey peptide and flax ingredient solutions. Specialized whey proteins offer fortification and processing benefits, the company says. Novel whey peptides provide targeted health benefits and unique market positioning, it says.
Obesity continues to be a significant health issue in the United States and health-conscious consumers continue to look for functional products that promise weight management-related benefits. In their quest for wellness, consumers are learning more about the benefits of protein and fiber. In addition, some consumers are searching for what Ram Chaudhari, senior executive vice president and chief scientific officer of Schnectady, N.Y.-based Fortitech Inc. calls a “magic bullet” for weight loss and management solutions.
ADM Nutrisoy Proteins offers the Clarisoy line of vegetable-based protein. Clarisoy ingredients are designed to enable beverage manufacturers to meet the demand for great-tasting, nutritionally enhanced beverages targeted to health and wellness-minded consumers, the company says.
As the protein-enhanced beverage market expands beyond fitness enthusiasts, CytoSport, Benicia, Calif., aligns itself with the tagline of its flagship Muscle Milk product: “Drink. Evolve.”
