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Home » Pepsi

Articles Tagged with ''Pepsi''

Pepsi Fire

Pepsi Fire

June 15, 2017

Pepsi, a brand of PepsiCo Inc., launched its newest limited-edition beverage: Pepsi Fire. 


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Community Coffee Family Game

The ICEE Co. celebrates 50th anniversary

Cheribundi partners with Olympic medalist Aly Raisman
May 15, 2017
Community Coffee has brought its coffee portfolio to the board game scene with the Community Coffee Family Game. The board game, set up like Monopoly, invites consumers to imagine they are the new owners of Signature Blend Dark Roast, Porch Breeze Iced Tea or the Coffee Roasting Facility.
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PepsiCo Super Bowl LI

PepsiCo spotlights LIFEWTR, Pepsi Zero Sugar at Super Bowl LI

Company announces series of advertising for Super Bowl
January 24, 2017

Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.


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Pepsi

Pepsi, Papa John’s announce Super Bowl halftime promotion

Consumers can win front-row seats to Pepsi Zero Sugar Halftime Show at Super Bowl LI
November 29, 2016

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and Papa John's announced the kickoff of the Halftime of a Lifetime promotion, giving fans an opportunity to get a front-row seat to the Pepsi Zero Sugar Halftime Show at Super Bowl LI.


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Pepsi, Starbucks embrace digital marketing with emojis, mobile apps

Beverage brands incorporate emojis, launch branded keyboard mobile apps
Amanda Del Buono
June 15, 2016

Smiley faces have been recognized for decades for their ability to communicate happiness without words. When Harvey Ball drew the first one in 1963 for an insurance company’s internal moral campaign, which paid him a meager $45, he certainly didn’t expect it would become a cultural phenomenon lasting through the decades.


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Budweiser music partnership

Budweiser announces music partnership with country stars

Coca-Cola releases Hi-C Ecto Cooler for limited time, Pepsi announces PepsiMoji campaign
June 15, 2016

Mike’s Hard Lemonade broke the Guinness World Records’ (GWR) title for most candles on a cake. As the brand celebrated its 17th anniversary, it engaged its Facebook fans and torched the old record of 48,523 candles, set in 2008, by lighting 50,151 total candles.


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Pepsi Emojis

Pepsi launches #PepsiMoji campaign

Worldwide campaign features unique elements in each country
May 3, 2016

Purchase, N.Y.-based PepsiCo’s Pepsi brand announced it is taking the world’s global language — emojis — offline in a visually striking and socially shareable campaign, inviting consumers to Say It With Pepsi, the company says. With more than 600 proprietary PepsiMoji designs — from over 1 billion bottles and cans to sunglasses and stadiums — in more than 100 markets, this year’s global #PepsiMoji campaign brings a provocative and fresh take on the cultural phenomenon of emojis, it adds. 


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Bottler of the Year: Allen Beverages Inc.

2016 Beverage Bottler of the Year: Allen Beverages Inc.

Pepsi distributor focus on family, growing brand awareness
Barbara Harfmann
January 11, 2016

In 1947, six employees in a wooden World War II Army hangar in Mississippi began distributing Canada Dry products. Today, that small operation has grown into a three-generation, family-run PepsiCo Inc. franchise with 328 SKUs.


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Pepsi Perfect to make its debut

Fictional beverage from ‘Back to the Future Part II’ to launch Oct. 21
October 5, 2015

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., has confirmed that Pepsi Perfect, the fictional beverage that Marty McFly orders in “Back to the Future Part II,” will be available for a limited time starting Oct. 21 paying homage to the date that McFly travels to in the future.


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Pepsi offers new fan experiences this summer

Summer promotion features new mobile app
June 16, 2015

Summer is here, and Purchase, N.Y.-based PepsiCo Inc.’s Pepsi brand is offering consumers one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations, it says. The brand announced how it will kick off the season with a summer campaign that will offer consumers prizes as well as a new mobile app that invites fans to "pop open music every hour."


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