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Home » Pepsi

Articles Tagged with ''Pepsi''

Pepsi, Starbucks embrace digital marketing with emojis, mobile apps

Beverage brands incorporate emojis, launch branded keyboard mobile apps
Amanda Del Buono
June 15, 2016

Smiley faces have been recognized for decades for their ability to communicate happiness without words. When Harvey Ball drew the first one in 1963 for an insurance company’s internal moral campaign, which paid him a meager $45, he certainly didn’t expect it would become a cultural phenomenon lasting through the decades.


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Budweiser music partnership

Budweiser announces music partnership with country stars

Coca-Cola releases Hi-C Ecto Cooler for limited time, Pepsi announces PepsiMoji campaign
June 15, 2016

Mike’s Hard Lemonade broke the Guinness World Records’ (GWR) title for most candles on a cake. As the brand celebrated its 17th anniversary, it engaged its Facebook fans and torched the old record of 48,523 candles, set in 2008, by lighting 50,151 total candles.


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Pepsi Emojis

Pepsi launches #PepsiMoji campaign

Worldwide campaign features unique elements in each country
May 3, 2016

Purchase, N.Y.-based PepsiCo’s Pepsi brand announced it is taking the world’s global language — emojis — offline in a visually striking and socially shareable campaign, inviting consumers to Say It With Pepsi, the company says. With more than 600 proprietary PepsiMoji designs — from over 1 billion bottles and cans to sunglasses and stadiums — in more than 100 markets, this year’s global #PepsiMoji campaign brings a provocative and fresh take on the cultural phenomenon of emojis, it adds. 


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Bottler of the Year: Allen Beverages Inc.

2016 Beverage Bottler of the Year: Allen Beverages Inc.

Pepsi distributor focus on family, growing brand awareness
Barbara Harfmann
January 11, 2016

In 1947, six employees in a wooden World War II Army hangar in Mississippi began distributing Canada Dry products. Today, that small operation has grown into a three-generation, family-run PepsiCo Inc. franchise with 328 SKUs.


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Pepsi Perfect to make its debut

Fictional beverage from ‘Back to the Future Part II’ to launch Oct. 21
October 5, 2015

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., has confirmed that Pepsi Perfect, the fictional beverage that Marty McFly orders in “Back to the Future Part II,” will be available for a limited time starting Oct. 21 paying homage to the date that McFly travels to in the future.


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Pepsi offers new fan experiences this summer

Summer promotion features new mobile app
June 16, 2015

Summer is here, and Purchase, N.Y.-based PepsiCo Inc.’s Pepsi brand is offering consumers one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations, it says. The brand announced how it will kick off the season with a summer campaign that will offer consumers prizes as well as a new mobile app that invites fans to "pop open music every hour."


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Beverage brands take advantage of apps, social media

Bud Light partners with dating app Tinder for video ad
May 15, 2015

The King of Beers, Anheuser-Busch's Budweiser brand, is on a hunt for a tasty food partner, namely the King of Burgers.


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Pepsi selects Hype your Hometown contest winner

Pepsi to recognize Rochester, N.Y., during the Superbowl XLIX halftime event
January 13, 2015

Purchase, N.Y.-based PepsiCo Inc.’s Pepsi brand crowned Rochester, N.Y., the most hyped hometown in America as part of its Hyped for Halftime campaign. 


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2015 Beverage Bottler of the Year: Pepsi-Cola Bottling Co. of Luverne

Pepsi distributor's focus on customer service is key to success
jessica Jacobsen
Jessica Jacobsen
January 12, 2015

On the drive through Crenshaw County in Alabama, motorists will see a number of small towns, vast woodlands and maybe a few deer. But as drivers pass the handful of restaurants and general stores throughout the county, they might also notice something else: the Pepsi logo.


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SodaStream reports positive test results for Pepsi HomeMade

Flavor caps offer exclusive Sierra Mist HomeMade Peach variety
Jennifer Storelli
December 8, 2014

In the midst of the test launch of its new Pepsi HomeMade line in Florida markets, SodaStream USA, Mt. Laurel, N.J., reports that consumer responses for the trial products have thus far been positive.


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