Pepsi, a brand of PepsiCo Inc., launched its newest limited-edition beverage: Pepsi Fire. Featuring the flavor of Pepsi with a cinnamon twist, the flavor became available in stores nationwide for a limited time. The product launched in conjunction with a Snapchat-based summer marketing campaign, featuring a mobile game and a sweepstakes. Pepsi Fire is packaged in 20-ounce bottles and 12-packs of 12-ounce cans.
PepsiCo Inc., Purchase, N.Y.