Purchase, N.Y.-based PepsiCo brands Pepsi and Mountain Dew announced their summertime promotion, "Iconic Summer," which will offer fans the chance to win prizes and exclusive experiences.
Raleigh, N.C.-based Pepsi Bottling Ventures (PBV), the largest privately held bottler for PepsiCo beverages in North America, plans to expand its bottling operations in Winston-Salem, N.C., with a new facility.
Reinventing soft drinks, strategies to re-entice consumers
April 13, 2012
In contradiction to the inherent effervescence of its products, carbonated soft drink (CSD) manufacturers are finding the current U.S. market less than bubbly.
Purchase, N.Y.-based PepsiCo unveiled an “Internet Taste Test” for its new reduced-sugar Pepsi Next variety. Designed to be a digital incarnation of the product’s “Drink it to believe it” premise, the product’s marketing campaign encourages consumers to take their first sip of the cola at Walmart Supercenter sampling events, at similar events in 40 national cities or online via its Internet Taste Test.
PepsiCo, Purchase, N.Y., announced that Pepsi Next, a cola with 60 percent less sugar than Pepsi-Cola, will launch nationwide March 26. The cola’s launch is intended to meet the needs of a segment of consumers who are resistant to full-calorie and diet soft drink offerings, the company said.
Ace Metrix, a Mountain View, Calif.-based company that measures TV advertising, revealed its rankings of the most and least effective ads from Super Bowl XLVI.