Pepsi - Articles - Page 5 | Beverage Industry

Last Drop - Taylor Karg - Beverage Industry

Beverage brands sponsor NFL with events, promotions

Sponsorship awareness study reveals Pepsi, Anheuser-Busch are top contenders

Taylor Karg

November 21, 2018

With the 2018-19 NFL season in full swing, more and more beverage companies are making plays to get in on the action.

Pepsi partners with country music star

Soft drink brand, Dierks Bentley celebrate summer through new campaign

May 22, 2018

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and singer/songwriter Dierks Bentley join together for the launch of Pepsi Generations new summer music campaign titled This Is the Pepsi.

Pepsi unveils Pepsi Generations global campaign

New TV ad to debut during Super Bowl LII

January 12, 2018

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., unveiled this year's global creative campaign, Pepsi Generations, which is a celebration of the brand's rich history in pop culture for 120 years.

Pepsi, Aaron Judge ink contract

Yankees outfielder to serve as face of brand

November 13, 2017

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., announced its partnership with the Yankees' rising star Aaron Judge — a member of the newest Yankees generation — the "Baby Bombers." Judge, an outfielder for the team, will serve as the face of Pepsi, championing the spirit and excitement of baseball, both on and off the field, the company says.

Pepsi announces Crystal Pepsi Throwback Tour

Crystal Pepsi hitting shelves for the last limited time

July 20, 2017

Purchase, N.Y.-based PepsiCo Inc. announced The Crystal Pepsi Throwback Tour — a multi-city tribute to the nostalgia of the ‘90s.

Pepsi Fire

June 15, 2017

Pepsi, a brand of PepsiCo Inc., launched its newest limited-edition beverage: Pepsi Fire.

The ICEE Co. celebrates 50th anniversary

Cheribundi partners with Olympic medalist Aly Raisman

May 15, 2017

Community Coffee has brought its coffee portfolio to the board game scene with the Community Coffee Family Game. The board game, set up like Monopoly, invites consumers to imagine they are the new owners of Signature Blend Dark Roast, Porch Breeze Iced Tea or the Coffee Roasting Facility.

PepsiCo spotlights LIFEWTR, Pepsi Zero Sugar at Super Bowl LI

Company announces series of advertising for Super Bowl

January 24, 2017

Building on its longstanding partnership with the NFL and a season-long activation for its food and beverage brands, Purchase, N.Y.-based PepsiCo Inc.’s North America Beverages division will be out in full force on air, online and on the ground during Super Bowl LI, which takes place Feb. 5 at NRG Stadium in Houston. The company will spotlight two zero-calorie products during this year’s game — LIFEWTR and Pepsi Zero Sugar, it says.

Pepsi, Papa John’s announce Super Bowl halftime promotion

Consumers can win front-row seats to Pepsi Zero Sugar Halftime Show at Super Bowl LI

November 29, 2016

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and Papa John's announced the kickoff of the Halftime of a Lifetime promotion, giving fans an opportunity to get a front-row seat to the Pepsi Zero Sugar Halftime Show at Super Bowl LI.

Pepsi, Starbucks embrace digital marketing with emojis, mobile apps

Beverage brands incorporate emojis, launch branded keyboard mobile apps

Amanda Del Buono

June 15, 2016

Smiley faces have been recognized for decades for their ability to communicate happiness without words. When Harvey Ball drew the first one in 1963 for an insurance company’s internal moral campaign, which paid him a meager $45, he certainly didn’t expect it would become a cultural phenomenon lasting through the decades.