Available in three flavors – Mango Passionfruit, Raspberry Lemon and Strawberry Tangerine – Saint James Yerba Mate contains 150 mg of natural caffeine, 20 to 25 calories, and 3 to 4 grams of sugar in each 16-ounce bottle. 

To create the beverage, leaves from the yerba mate plant (ilex paraguariensis) are ethically sourced in South America, where yerba mate has been traditionally consumed and cherished for centuries. Saint James Yerba Mate is certified organic, non-GMO, and contains a natural trifecta of caffeine, polyphenols (plant-based antioxidants), and theobromine, a naturally occurring compound also found in cacao, it notes. Together, these compounds provide a smooth source of long-lasting natural caffeine, it says.

“Our consumers already turn to Saint James as part of their daily routine, so creating a more functional option was the next logical step,” said Brenden Cohen, co-founder and co-CEO of Saint James Iced Tea, in a statement. “Saint James Yerba Mate delivers the same quality and taste our customers expect from us, now with a more substantial amount of natural caffeine.”

To introduce the new beverage line, Saint James Iced Tea is launching the brand’s first multi-celebrity national marketing campaign featuring NHL star Jack Hughes, former NFL player and media personality Victor Cruz, and entrepreneur and creative Isabela Rangel Grutman. The campaign is an exploration of distinct personas, disciplines and defining moments expressed through the everyday momentum that powers them, the company says. Set in a world where chaos exists but control prevails, it captures the steady, never-shaky focus powered by Saint James Yerba Mate, it adds.

“We’re thrilled to be partnering with Isabela, Victor, and Jack for this launch,” said Brad Neumann, co-founder and co-CEO of Saint James Iced Tea, in a statement. “Everyone’s day looks different, and so does the role Yerba Mate plays in it. Whether they’re training at the gym, leading business meetings, running to parent-teacher conferences, or simply getting through a busy day, our partners are all drinking Saint James to power them through their packed schedules – and that’s what connects them.”

The 360-campaign will continue through the fall through out-of-home placements, consumer sampling programs, and ambassador partnerships with college students and athletes, with a focus on reaching consumers directly in their everyday environments and serving as the natural boost powering their early mornings, late nights and every moment in between, the company says.

Saint James Yerba Mate also introduced a bolder, new, green and chrome design of the brand’s 100% recyclable and resealable aluminum bottles.

Saint James Yerba Mate is available for $39.99 for a 12-pack on Amazon and at the company’s website with retail distribution expanding to more than 7,500 doors through the end of 2026, it notes. Major partners include Kroger and Albertsons banners nationwide.

www.saintjamesicedtea.com