humble warrior functional beverages

humble warrior, a functional beverage brand, launched a new range of soft drinks: Mango Turmeric, Pomegranate Hibiscus and Pineapple Ginger. The “better for you” soft drinks are developed with functional plants, with each humble warrior having 80% less sugar than traditional carbonated soft drinks (CSD) and containing a daily dose of vitamin C, the company says. The range is aimed at health-conscious men and women aged 35-54, who are currently underserved in on-the-go when it comes to healthy CSD choices, it adds. The new range is available at Chipotle, Selfridges, Citizen M Hotels, Amazon, and online at the-humble-warrior.com. Manufactured in the United Kingdom, humble warrior donates 2% of sales to charity, the company says.

humble warrior, London

Internet: www.the-humble-warrior.com

Distribution: Online

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

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