Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Commentary

Bottled water growing faster than refreshment beverages

Market research firm predicts water could be No. 1 beverage by volume in 2016

By Barbara Harfmann
May 16, 2016

My husband drinks a lot of water, particularly because he had a painful kidney stone in 2001. I also have several friends who attest that they immediately start each day, not by consuming a caffeinated beverage, but by drinking a 16.9-ounce bottle of water.

I also am trying to drink more water, and it seems as though the healthful, natural and zero-calorie characteristics of water are resonating with consumers like never before. The bottled water category grew well in advance of the overall liquid refreshment beverage market, which grew at a quicker pace in 2015 than in 2014, according to recently released data from Beverage Marketing Corporation (BMC).

“Its growth actually accelerated, which is unusual for a category of its magnitude. Volume enlarged by 7.9 percent [so] bottled water could become the No. 1 beverage by volume as soon as this year,” according to a BMC statement.

Experts at the Mayo Clinic note that water comprises about 60 percent of our body weight and is essential for flushing toxins out of vital organs and carrying nutrients to the cells. Because the body also loses water daily through breathing, exercise and other activities, it’s important to replenish the lost liquids through beverages or foods, which, on average, provide about 20 percent of total water intake, it adds.

But how much water should we drink every day? While many of us have heard the advice, “drink eight 8-ounce glasses of water a day,” the “8-by-8” rule isn’t supported by hard evidence, but depends on many factors, including an individual’s health, level of activity and the climate where they live. The World Health Organization recommends about 13 cups (3 liters) of liquids a day for men and nine cups (2.2 liters) of liquids for women.

So as spring fades into summer and more of us venture outdoors, it’s likely that we will continue to enjoy cool, refreshing water.

KEYWORDS: Beverage Marketing Corporation (BMC) bottled water sales

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Barbara Harfmann, managing editor of Beverage Industry, visits beverage companies for cover stories and facility tours, and writes and edits for the magazine’s print and online components. She also represents the magazine at trade shows and events. She earned a Bachelor of Science in Mass Communications and Public Relations from Illinois State University.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Sports Drinks
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Airheads Soda

AIRHEADS enter beverage market

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Aqua Carpatica Kroger

    Aqua Carpatica obtains national distribution

    See More
  • The Alkaline Water Co. debuted a new flavor-infused Alkaline88 line, which is available in four flavors: Watermelon, Lemon, Raspberry and Blood Orange.

    Bottled water bubbles over with growth

    See More
  • Refreshment Services Inc. Staff.

    2020 Beverage Bottler of the Year: Refreshment Services Inc. (RSI) Key West

    See More

Related Products

See More Products
  • GlobalData_Consumer.jpg

    Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water

  • 9781032008370.jpg

    Mycotoxins in Food and Beverages Innovations and Advances, Part II

  • mycotoxins.jpg

    Mycotoxins in Food and Beverages: Innovations and Advances Part I

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing