7-Eleven debuts coffee pods
Convenience chain also adds ‘Stay Hot’ cups
Dallas-based 7-Eleven is taking coffee home again with the launch of 7-Eleven-branded coffee pods for single-serve brewing systems, the company says.
Sold exclusively at participating 7-Eleven stores, the single-serve pods are available in an eight-pack for $3.99 and a two-pack for 99 cents. The eight-packs are available in three of 7-Eleven's most popular blends: Exclusive Blend, 100% Colombian and seasonal Pumpkin Spice. The two-pack varieties are available Exclusive Blend and Pumpkin Spice varieties, the company adds.
All varieties of 7-Eleven's single-serve coffee are made from the same high-quality 100 percent Arabica beans as the coffee available in its stores, sourced and roasted to ensure the same great flavor consumers enjoy in stores, it says.
"Brew cups are the ultimate in convenience for home-brewed coffee, and convenience is the core of 7-Eleven," said Dennis Phelps, vice president of fresh foods & proprietary beverages at 7 Eleven, in a statement. "Convenience wasn't the only goal when we developed our new brew cups. We wanted to make sure we offered the same delicious coffee available in our stores at a great value."
According to a 2015 survey by the National Coffee Association, one-in-five adults who drank a cup of coffee at home the previous day made it in a single-serve brewer, 7-Eleven notes. Just five years ago, that number was one-in-14. Single-serve is driving coffee growth, and anticipated to surpass retail roasted coffee in 2017, 7-Eleven says, citing the survey. Retail sales of brew cups grew from $132 million in 2008 to more than $3.1 billion just five years later, and single-serve remains the fastest-growing segment of the coffee category, it adds.
"7-Eleven is the fourth largest coffee retailer in the U.S., and the only one to offer a trial size two-pack of our single-serve brew cups. We want people to try this new at-home version of the fresh-brewed coffee served at our stores,” Phelps added.
Additionally, for on-the-go consumers 7-Eleven also is introducing a new "Stay Hot" cup that keeps coffee hot longer without requiring a sleeve, it says. And while the new Stay Hot cup looks, feels and performs like foam, it is actually plastic and recyclable, the company adds. Made from polypropylene, the Stay Hot cups launched nationally with a new bright white design and well-known skylines of cities across America.
For a limited time, the extra-large Stay Hot cup will be sold at a value price between the cost of a medium and large cup.