Café La Llave releases Espresso Single Serve Coffee Pods
Company partners with TerraCycle to ensure recyclability of packaging
Los Angeles-based F. Gaviña & Sons Inc., the makers of Latin-style espresso Café La Llave, announced the launch of Café La Llave Espresso Single Serve Coffee Pods, marking the brand's entry into the single-serve pod market.
Compatible with Keurig K-Cup brewers, the 12-count packs (suggest retail price $6.99) now is available on Amazon as a part of a case that includes six 12-count packs. A retail rollout of the 12-count packs is planned for mid-summer. The 36-count packs are set to launch later this year.
"We are excited to see our Café La Llave brand evolve to reach different generations of coffee drinkers who brew and enjoy coffee in a variety of ways, using everything from Keurig and Nespresso machines to the abuela-trusted 'cafetera' on the stovetop," said Leonor Gaviña-Valls, vice president of marketing, F. Gaviña & Sons Inc., in a statement. "Our coffee pod coffees are also perfect for those who want a fast and no-fuss way to prepare coffee, but still want all the bold and aromatic flavor packed into Café La Llave®'s signature dark-roasted coffee."
F. Gaviña & Sons Inc. also continues to seek out innovative ways to minimize waste, it says. With this in mind, the company partnered with international recycling company TerraCycle to ensure that all their single serve coffee pods and espresso capsules can be easily recycled for free. To participate, consumers just need to sign up on the TerraCycle website.
The introduction of Café La Llave Espresso Style Single Serve Coffee Pods marks the brands second line extension since last year, when it introduced the Café La Llave espresso capsules (compatible with Nespresso OriginalLine), which are currently available in 10-count packs (suggested retail price $5.99) via Amazon.com and in select retailers across the country.