Dunkin' Donuts now available in single-serve coffee format
February 22, 2011
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Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., and Dunkin’ Brands Inc., Canton, Mass., announced a promotion, manufacturing and distribution agreement that will make Dunkin’ Donuts coffee available in single-serve K-Cup portion packs for use in Keurig Single-Cup Brewers.
Beginning this summer, Dunkin’ Donuts will offer 14-count boxes of Dunkin’ Donuts coffee in single-serve K-Cup portion packs exclusively at participating Dunkin’ Donuts restaurants in the United States and Canada. GMCR will package the new Dunkin’ K-Cup portion packs using coffee sourced and roasted to Dunkin’ Donuts’ specifications.
Dunkin’ K-Cup portion packs will be available in five Dunkin’ Donuts flavors, including Original Blend, Dunkin’ Decaf, French Vanilla, Hazelnut and Dunkin’ Dark. In addition, participating Dunkin’ Donuts restaurants will offer Keurig Single-Cup Brewers for sale.
“GMCR’s agreement with Dunkin’ Donuts is part of our strategy of aligning with the strongest coffee brands to support a range of consumer choice and taste profiles in our innovative Keurig Single-Cup Brewing system,” said Lawrence J. Blanford, GMCR president and chief executive officer, in a statement. "Dunkin’ Donuts has top-quality coffee, an extremely loyal customer base and impactful advertising programs. Combine those assets with consumers’ enthusiastic response to Keurig’s Single-Cup Brewing technology and we believe this alliance represents a truly exciting opportunity for both companies, with the potential to strengthen Keurig brewer adoption by consumers in one of the fastest-growing categories of the coffee industry.”
"We believe customers will be delighted to learn that ‘America’s Favorite Coffee’ will soon be able to be prepared in America’s fastest-growing single-cup brewing system,” said Nigel Travis, Dunkin’ Brands’ chief executive officer and Dunkin’ Donuts president, in a statement. “By introducing Dunkin’ K-Cup portion packs and making them available exclusively in our restaurants, we are giving more people more occasions to enjoy Dunkin’ Donuts coffee and more ways to enjoy using their Keurig Single-Cup Brewing Systems. We believe this alliance of two brand leaders means incremental sales for GMCR, for Dunkin’ Donuts and for our Dunkin’ Donuts franchisees.”
