Atlanta-based The Coca-Cola Co.’s Diet Coke brand is moving into the frozen beverage segment with its new Diet Coke Frost beverage. The low-calorie, cherry-flavored, frozen carbonated soft drink (CSD) marks the brand’s first foray into the frozen beverage segment in its 31-year history, the company says.
Each 20-ounce serving of the slushy contains 30 calories and 12 grams of carbohydrates, the company notes.
Currently, Diet Coke Frost is available as a Slurpee exclusively at 7-Eleven locations nationwide. . At the end of May, Diet Coke Frost will expand its availability into frozen carbonated beverage machines at other retailers across the country.
“Diet Coke Frost is a great-tasting, refreshing uplift for any time of day,” said Stuart Kronauge, general manager of sparkling beverages for Coca-Cola North America, in a statement. “Providing fans with yet another way to enjoy their favorite beverage demonstrates why Diet Coke continues to be the No. 2 beverage in the U.S. Exclusively partnering with 7-Eleven for the debut of Diet Coke Frost brings this innovation to people nationwide in a setting famous for delivering frozen perfection.”
Nancy Smith, senior vice president of fresh foods and proprietary beverages at Dallas-based 7-Eleven, added in a statement: “Customers turn to 7-Eleven for our iconic Slurpee beverages, which is how America can first experience Diet Coke Frost. In addition to exclusively carrying the Diet Coke Frost beverage, we’re also offering fans a coupon to try it for free from our 7-Eleven app.”
Consumers can download the free 7-Eleven mobile app for iPhone or Android platforms at www.7-eleven.com/only-at-7-eleven/app. A coupon for a free small Diet Coke Frost Cherry is available through the savings section of the app, while coupon supplies last.
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