Skinnygirl, SodaStream partner to create new line of low-calorie flavors
Products scheduled to launch in second half of 2014
SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Bethenny Frankel’s Skinnygirl brand to co-develop a line of better-for-you flavors for use with the SodaStream home beverage carbonation system.
Developed exclusively for SodaStream, the Skinnygirl flavors will be naturally sweetened and low in calories, the company says. The products are expected to become available during the second half of 2014 in the United States. Terms of the agreement were not disclosed.
"I am so excited to join the SodaStream family, a perfect home for my unique Skinnygirl brand," said Bethenny Frankel, founder of Skinnygirl, in a statement. "Both companies share a passion for creating delicious, low-calorie beverages that are fun, convenient and easy to enjoy in the comfort of your own home."
SodaStream Chief Executive Officer Daniel Birnbaum added: "Skinnygirl has inspired legions of consumers to bring a sense of lifestyle and quality to their beverage choices, and we are excited to now offer that experience to our users. Consumers are getting smarter about their bubbly beverage choices, and now they can enjoy their favorite Skinnygirl drink with style, custom-made fresh and exactly as they like it each time."