In 2009, reality-TV celebrity Bethenny Frankel founded Skinnygirl Cocktails on the premise that women want low-calorie, great-tasting Margaritas. In 2011, Deerfield, Ill.-based Beam Suntory acquired the brand, which has since grown to include 21 low-calorie products in the vodka, wine and ready-to-drink categories, according to Brendan Lynch, senior marketing director at Beam Suntory.
Sweet’arita, Sparkling Margarita ready-to-drink cocktails available this month
April 15, 2014
Deerfield, Ill.-based Beam Inc.’s Skinnygirl Cocktails brand introduced two new low-calorie, ready-to-serve additions to the Margarita category: Skinnygirl Sweet’arita and Skinnygirl Sparkling Margarita.
Products scheduled to launch in second half of 2014
February 10, 2014
SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Bethenny Frankel’s Skinnygirl brand to co-develop a line of better-for-you flavors for use with the SodaStream home beverage carbonation system.
It’s no secret that the customization trend is spreading like wildfire throughout the beverage industry. Beverage-makers are developing products to serve not just the broad public anymore but also the more niche demographics.
Contest gives fans chance to help extend new beverage line
November 11, 2013
Skinnygirl Founder Bethenny Frankel partnered with AriZona Beverage Co., Cincinnati, to launch Skinnygirl’s first line of non-alcohol beverages. Skinnygirl Sparklers are sparkling waters that are made with real fruit juice, six essential vitamins, superfruit extracts and green tea polyphenols. Like the rest of the Skinnygirl portfolio, the products are low in calories. Each sparkling water contains 5 calories in a serving and do not include artificial colors or flavors.
Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.
Check back throughout the month for additional content.