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Home » Keywords: » skinnygirl

Items Tagged with 'skinnygirl'

ARTICLES

Skinnygirl Cocktails

Skinnygirl Cocktails adds variety with Pinot Noir, new ready-to-serve cocktails

Brand launches marketing campaigns, Bethenny Frankel's celebrity to build awareness
Amanda del buono
Amanda Del Buono
December 11, 2015
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In 2009, reality-TV celebrity Bethenny Frankel founded Skinnygirl Cocktails on the premise that women want low-calorie, great-tasting Margaritas. In 2011, Deerfield, Ill.-based Beam Suntory acquired the brand, which has since grown to include 21 low-calorie products in the vodka, wine and ready-to-drink categories, according to Brendan Lynch, senior marketing director at Beam Suntory.


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Skinnygirl Protein Shakes

Bethenny Frankel, Skinnygirl release protein shakes and bars

Nutrition shakes available in Rich Chocolate Brownie, Vanilla Bean Sundae
November 10, 2015
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Skinnygirl, New York, the solutions-based, lifestyle brand created by reality-TV celebrity Bethenny Frankel, unveiled its new line of higher-protein Skinnygirl Protein Tasty Nutrition Shakes and Bars. 


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Skinnygirls_422

Skinnygirl Spicy Lime Margarita and Skinnygirl Pinot Noir

February 27, 2015
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Beam Suntory Inc. brings two new Skinnygirl products to market


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Skinnygirl Margaritas

Skinnygirl puts a twist on Margaritas with two new products

Sweet’arita, Sparkling Margarita ready-to-drink cocktails available this month
April 15, 2014
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Deerfield, Ill.-based Beam Inc.’s Skinnygirl Cocktails brand introduced two new low-calorie, ready-to-serve additions to the Margarita category: Skinnygirl Sweet’arita and Skinnygirl Sparkling Margarita.


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Skinnygirl Water Enhancers

Skinnygirl Water Enhancers

March 20, 2014
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Heartland Food Products Group, in partnership with Skinnygirl, launched low-calorie Skinnygirl Water Enhancers.


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Skinnygirl Water Enhancers

Skinnygirl debuts line of liquid water enhancers

Low-calorie, naturally sweetened liquid concentrates will launch nationwide in March
February 21, 2014
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The Skinnygirl brand has entered another new beverage segment with the announcement of its new, low-calorie Skinnygirl Water Enhancers.


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Kraft Foods and SodaStream enter co-branding deal

Skinnygirl, SodaStream partner to create new line of low-calorie flavors

Products scheduled to launch in second half of 2014
February 10, 2014
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SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Bethenny Frankel’s Skinnygirl brand to co-develop a line of better-for-you flavors for use with the SodaStream home beverage carbonation system.


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Jessica Jacobsen feature size

Specialty beverages work to fill consumer niches

Cowboy Up Energy, Skinnygirl Sparklerts appeal to specific consumer groups
Jess 200
Jessica Jacobsen
December 16, 2013
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It’s no secret that the customization trend is spreading like wildfire throughout the beverage industry. Beverage-makers are developing products to serve not just the broad public anymore but also the more niche demographics.


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AriZona Beverages logo

Skinnygirl, AriZona launch Skinnygirl Sparklers

Contest gives fans chance to help extend new beverage line
November 11, 2013
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Skinnygirl Founder Bethenny Frankel partnered with AriZona Beverage Co., Cincinnati, to launch Skinnygirl’s first line of non-alcohol beverages. Skinnygirl Sparklers are sparkling waters that are made with real fruit juice, six essential vitamins, superfruit extracts and green tea polyphenols. Like the rest of the Skinnygirl portfolio, the products are low in calories. Each sparkling water contains 5 calories in a serving and do not include artificial colors or flavors.


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Skinnygirl Prosecco, Chardonnay, Pinot Grigio and Cabernet Sauvignon

Skinnygirl Prosecco, Chardonnay, Pinot Grigio and Cabernet Sauvignon

October 21, 2013
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Beam Inc. added Prosecco, Chardonnay, Pinot Grigio and Cabernet Sauvignon wines to its Skinnygirl Wine Collection.


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