Skinnygirl, AriZona launch Skinnygirl Sparklers
Contest gives fans chance to help extend new beverage line
Skinnygirl Founder Bethenny Frankel partnered with AriZona Beverage Co., Cincinnati, to launch Skinnygirl’s first line of non-alcohol beverages. Skinnygirl Sparklers are sparkling waters that are made with real fruit juice, six essential vitamins, superfruit extracts and green tea polyphenols. Like the rest of the Skinnygirl portfolio, the products are low in calories. Each sparkling water contains 5 calories in a serving and do not include artificial colors or flavors.
Available in Tangerine Mango, Strawberry Lemonade, Pink Grapefruit and Pineapple Coconut varieties, Skinnygirl Sparklers will launch in New York, Florida and Chicago at the end of November with a national rollout to follow.
"I wanted to give my fans a delicious alternative to plain sparkling water and sodas,” Frankel said in a statement. “My new Skinnygirl Sparklers are light, refreshing, fun and flirty, and I am excited to partner up with Arizona Beverage to bring my vision to life."
Wesley Vultaggio, co-owner and creative director of AriZona Beverages, added in a statement: "This partnership was a natural fit. We love creating new products for our fans that are looking for innovative, low-calorie options. Bethenny has developed a fantastic brand with Skinnygirl; she has a loyal fan base and is a remarkable businesswoman. We look forward to working with her to bring more great-tasting flavors of Skinnygirl Sparklers to market."
In conjunction with the launch of the new beverage line, Frankel also announced the "Create The Next Skinnygirl Sparkler Contest," which invites consumers to concoct new flavors for the Skinnygirl Sparkler line. The winning mixologist will receive a $10,000 cash prize from AriZona Beverage Co. Fans can submit their recipes at www.bethenny.com through Nov. 19.
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