North American Breweries introduced Seagram’s Smooth in response to consumer feedback regarding the quality and taste of current flavored malt beverages (FMB) in the market, the company says. The beverages were formulated to be different from other FMBs because they have no aftertaste, it says. Containing 5 percent alcohol by volume, Seagram’s Smooth is available in Classic Lemonade, Limeade, Pomegranate Lemon and Tea Lemonade & Mango flavors. A 12-pack has a suggested retail price of $15.99; 24-packs retail for about $26.99.
September 12, 2011
North American Breweries, Rochester, N.Y.