Co-creator of Seagram's Escapes Peach Bellini, reality TV star and entrepreneur Cynthia Bailey is teaming up with the brand on its newest program — Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses — to help support these small businesses and drive sales during the important holiday shopping season, it says.

Seagram’s Vodka, a division of Infinium Spirits, has reformulated its Seagram’s Sweet Tea Vodka.

Seagram’s Vodka released the latest flavor in its flavored vodka portfolio: Lime. 

Seagram’s, a brand of North American Breweries, launched a new line of hard sodas: Seagram’s Hard Sodas. 

Seagram's, a brand of Rochester, N.Y.-based North American Breweries, announced the launch of a new line of hard sodas that will hit shelves nationally March 1. Seagram's Hard Soda will be available in a range of flavors including Cherry Cola, Grape Soda, Lemon n' Lime and Orange Cream, the company says. Lemon n' Lime and Orange Cream now are available early in select Publix stores in the Southeast.

North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.

Seagram’s Gin, a brand of New York-based Pernod Ricard USA, launched its new Ginsider mobile application. The new app allows consumers to scan Seagram’s Peach and Pineapple Twisted Gin bottles to reveal exclusive videos and share them with friends through social media.

The Coca-Cola Co., Atlanta, reported strong third-quarter and year-to-date 2012 results, with solid volume and revenue growth and continued volume and value share gains in total non-alcohol ready-to-drink (NARTD) beverages, as well as across nearly every beverage category in which the company competes.

The Coca-Cola Co. introduced naturally flavored Seagram’s Sparkling Selzter Waters in Key Lime, Orange Citrus, Blackberry Raspberry and White Peach flavors.

North American Breweries launched Seagram’s Escapes Frozen Flavors, which is a line of single-serve ready-to-drink frozen flavored malt beverages (FMBs).