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Trend articles, new products and news related to up-and-coming categories of beverages.

Flavor innovations, health attributes drive growth for kombucha

Although a niche category, experts highlight how the kombucha market remains resilient, driven by health and wellness trends and diverse flavor innovations.

By: Lauren Sabetta

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Owl’s Brew Functional Non-Alcoholic Mixers
Dr. Brown’s Electrolyte Solution
2026 State of the Beverage Industry: Dairy alternative market shifts gears
By: Lauren Sabetta
SPYLT unveils bold packaging update
By: Staff Beverage Industry

The history behind the Haymaker drink
Healthy focus on hydration and sustainability

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