Miami and Los Angeles-based Fun Wine announced that Christina Aguilera joined the team as Chief Culture Officer. Working alongside the company’s Founder and CEO, Joe Peleg, Aguilera also will help Fun Wine continue its global expansion across Europe and Asia, it says.

Josh Cellars is diversifying its portfolio with two new varietals: Bourbon Barrel Aged Zinfandel and Buttery Chardonnay.

Los Angeles-based Riboli Family Wines, a family-owned company founded in 1917, announced the creation of AVANTI, a new division dedicated to a portfolio of ultra-premium and luxury wine brands from France, Italy, New Zealand and other regions.

The Wine Group announced the launch of Lemonade Stand at Main & Vine, a new line of wines blended with natural flavors of freshly-squeezed lemonade and ripe sun-kissed fruit, it says.

MARTINI & ROSSI, a brand of Bacardi Ltd., introduced a premium range of Non-Alcoholic Aperitivo. Meticulously developed with the highest quality craftsmanship, MARTINI & ROSSI master blenders have worked to create a full-flavored, Italian-style, dry spirit, inspired by the 150 years of MARTINI & ROSSI expertise in wine and herbs, the company says.

Napa Valley, Calif.-based fine wine importer Demeine Estates is solidifying its commitment to leadership in the wine industry with the launch of its Dream It, Live It campaign, an annually selected professional partnership opportunity aimed toward wine entrepreneurs. 

Miller Family Wine Co., Santa Maria, Calif., announced its newest wine venture: Hand on Heart ― a collection of premium, non-alcohol wines developed in collaboration with Iron Chef Cat Cora.

As Cheez-It, a brand of Kellogg Co., Battle Creek, Mich., toasts its 100th birthday, the snack brand teamed up with San Francisco-based Usual Wines to debut the Cheez-It x Usual Wines 'So Extra' Toasty Experience with collectable cracker coupe.

Hess Family Wines has released its Lion Tamer Cabernet Sauvignon for a suggested retail price of $65 for a bottle.