Black Girl Magic Sweet Red Frizzante
McBride Sisters Wine Co. announced the national rollout of Sweet Red Frizzante under its culturally iconic Black Girl Magic Wines brand.
“We believe the future of wine depends on creating what the new majority deserves — flavor profiles they want, made with the quality and integrity they’ve never received from traditional wine companies,” said Hilary Butler, vice president of marketing for McBride Sisters Wine Co., in a statement. “Sweet Red Frizzante answers that gap by delivering flavor first, real quality and true representation — wine that mirrors culture, identity and modern celebration without compromise.”
An expressive, lightly effervescent red wine, Sweet Red Frizzante builds on the success of the brand’s Moscato Frizzante, which launched in late 2025, the company notes.
Sweet Red Frizzante opens with inviting aromas of red fruits and florals, including Rainier cherry, raspberry, strawberry, violets and hibiscus. On the palate, fresh blackberry, rose petals and dark chocolate-covered blueberries are lifted by gentle effervescence, delivering a balanced finish that is both indulgent and refreshing, the company says.
Packaged in a 750-ml bottle, Sweet Red Frizzante is available on the brand’s website, and is rolling out nationally, including distribution at Albertsons, Vons, Pavilions, and select Total Wine & More locations, with additional retailers to follow, it notes.
www.blackgirlmagicwines.com
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