Items Tagged with 'protein drinks'

C4, Austin, Texas, a cornerstone of the Nutrabolt portfolio of performance brands, announced the launch of C4 Sparkling Protein, a caffeine-free, ready-to-drink beverage that brings a new experience to the protein category. 

In this year’s State of the Industry report, fitness as a lifestyle continues to have a growing influence on sports and protein drink market.

SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.” 

Muscle Milk announced the complete reformulation of its protein shake lineup as well as its new campaign: Protein For All.

Urban Remedy announced its expansion of its innovative Organic Protein Collagen Meal Shakes with the introduction of Strawberry.

As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.

Elmhurst 1925 introduced Clean Protein, a ready-to-drink plant-based protein beverage.

Oikos 30-second ad shows how the protein-packed lineup from the yogurt brand can power the strength it takes to push through life's uphill battles, proving that Strong Makes Everything Better.

A Numerator survey finds 78% of U.S. households surveyed reported paying some attention to protein in their diets. To support protein needs, beverage-makers are offering more ways to deliver the macro nutrient.

Premier Protein is kicking off 2026 with refreshed branding and a new product launch.