Simply, a brand of Atlanta-based The Coca-Cola Co., will expand its portfolio with the brand’s first-of-its-kind mixology assortment: Simply Mixology. Simply Mixology will be available in three flavors ― Strawberry Guava Mojito, Lime Margarita and Peach Sour ― which were carefully selected based on consumer and industry trends.

Owen’s Craft Mixers announced the launch of its new Espresso Martini Mix. 

Research suggests that consumers are more eager to participate in Dry January than Sober October. With an increasing number of non-alcohol offerings, brands and retailers will need to analyze their strategies as this peak season approaches.

Multi-brand beverage startup Romero Brands released two new premium, non-alcoholic cocktail mixers: Margarita Mix and BTB Spicy Margarita Mix.

Q Mixers, Brooklyn, N.Y., announced the launch of its newest innovation: Tropical Ginger Beer. After a year of measurable growth and strong retail performance from its classic Ginger Beer and Hibiscus Ginger Beer variation, the carbonated mixer brand is fueling its innovation pipeline with this tropical twist on the classic flavor, it notes.

Q Mixers unveiled a packaging rebrand that will extend beyond its packaging to also be featured across its website, social media and other consumer touchpoints. 

True Citrus recently launched True Lemon Kids, a low-sugar, clean-label powdered drink mix designed for children.

Regatta Craft Mixers, New York, debuts its new 7.5-ounce Sleek Can six-pack format across all five flavors in the Regatta range.