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Home » Keywords » branding

Items Tagged with 'branding'

ARTICLES

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Between Drinks

Villa maria, Colin West make collaborative documentary

68-minute film shows highs and lows of making world-class wine
April 12, 2020
No Comments
New Zealand-based winery Villa Maria teamed up with American filmmaker Colin West of WINERAM Productions to release “Vintage,” a feature-length documentary that tells a uniquely Kiwi story, capturing the incredible highs and heart-breaking lows of making world-class wine in New Zealand.
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Barbara Harfmann, Between Drinks column
Between Drinks

Bartenders have power in on-premise alcohol brand recommendations

Patrón named best overall spirit in bar influencer study
Barbara h200x200
Barbara Harfmann
April 12, 2020
No Comments
When dining out, consumers that “belly up to the bar” might ask their bartenders for recommendations on a particular brand or cocktail.
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Packaging News

Oskar Blues launches first package redesign in 15 years

March 20, 2020
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Oskar Blues Brewery announced rebranded packaging for its entire lineup of canned craft beers, marking the first changes to the look of the lineup in more than 15 years.


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Beverage News graphic

‘Brands of the Year’ list topped by Green Mountain, Coca-Cola, Lipton

April 24, 2012
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Green Mountain Coffee ranked as the coffee brand of the year above Folgers, Dunkin’ Donuts and Millstone in Harris Interactive’s 2012 Harris Poll EquiTrend study.


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Corona packaging

Packaging News: New graphics unveiled by Corona, Slim Fast and Pyramid

January 9, 2012
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Read about new branding efforts and new packaging in the beverage industry.
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Beam Inc.

Beam unveils new corporate branding

August 16, 2011
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Beam Global Spirits & Wine Inc., Deerfield, Ill., has announced its new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam Inc., in the early fourth quarter.


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Heineken

Heineken debuts ‘Be a Man of the World’ campaign

July 5, 2011
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Heineken USA, White Plains, N.Y., premiered a new television advertising campaign for its Heineken Light brand under the “Be a Man of the World” platform on July 1. The marketing effort features commercials centered around consumers and their “occasionally perfect” experiences.


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EVR’s rejuvenating shift for better appeal

From Préventiv Waters to EVR, brand alters its positioning
June 20, 2011
No Comments

For the past two decades, researchers have been extensively studying resveratrol, a naturally occurring compound commonly found in the skin of red wine grapes that is said to have anti-aging, cardiovascular and anti-cancer benefits. Looking to hone in on those benefits, Jonathan Straub, a sales executive, put together a team of experts to help him launch a functional beverage that contained the powerful antioxidant.


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Heineken Feature Image

Heineken invites the world to a ‘legendary date’

June 7, 2011
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Heineken, Amsterdam, launched its second film from its global “Open Your World” campaign, entitled “The Date.”


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SymphonyIRI examines the male shopper

May 24, 2011
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SymphonyIRI Group, Chicago, recently studied the male shopper and found that while there are several attitudinal and behavioral similarities with female shopper behavior, there are several important distinct differences.
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More Articles Tagged with 'branding'
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2021 February

Beverage Industry’s February issue details the steps that beverage-makers are taking to foster a more sustainable future for beverage packaging. Also in this issue, the eMagazine highlights the distribution changes impacting the U.S. wine as well as what is driving the demand for probiotic beverages. Additional articles detail the ingredients supporting cognitive and energy beverage formulations, and the emerging domestic and exotic fruit flavors of tomorrow.

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