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As consumers are taking a proactive approach to holistic well-being, experts note that many are searching for flavors they link to products that may be formulated to support wellness.
Mixicles, the natural cocktail mixer company, announced its botanically infused frozen cubes are available in more than 330 Kroger stores in Ohio, Michigan, Indiana, Kentucky and West Virginia.
Portfolio Beverages Inc. launched Real Good Tea, a line of functionally infused teas. The new line is formulated with all-natural ingredients, including botanicals, vitamins and high-quality hemp extract, providing a blend of taste and function, the company says.
With health and wellness continuing to drive trends, beverage brands are opting for simplicity, as more consumers are asking for loud and proud, single-note flavors.
The usage of vitamin D and K in combination bolsters immune support, while botanical extracts, such as acerola, beetroot and yerba mate, provide vitamins and antioxidants. Minerals such as zinc also are trending.
As consumers up their healthy lifestyles, they are searching for natural, clean label and non-GMO color products. Fact.MR estimates that the global natural food colors industry will reach $17 billion by 2031.
The numbers don’t lie — botanical ingredients are gaining favor in the food and beverage market. Interest in botanicals is on the rise for various reasons, which has only been boosted by the COVID-19 pandemic, experts note.