ZICO Coconut Water, a brand of Atlanta-based The Coca-Cola Co.,  announced a new, national survey that explores what is “at the core” of each us and how one’s filter and perspective on life — whether it be different attitudes or mindsets — can impact life’s journey. 

Global sales of alternative waters increased by 21 percent in 2016 to more than $2.7 billion, according to a new report from Zenith Global, London.

Previously known for bikini tops and one of Harry Nilsson’s hit songs, coconuts have gained a much more respectable persona in the minds of U.S. consumers within the past several years.

Zico Beverages LLC, a division of Atlanta-based The Coca-Cola Co., announced the arrival of Zico Natural Premium Organic Coconut Water. 

Coconuts, which are the fruit of a special type of palm tree found in the tropical zone, previously could be found primarily as a flavor complement in numerous beverage categories.

Zico Beverages LLC, a wholly owned subsidiary of The Coca-Cola Co., introduced Zico Chilled Juice Blends, made with premium coconut water and fruit juice.

Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.

Although consumers might have classified coconut water as an “exotic” beverage in the past, it’s quickly becoming more mainstream.