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Sound, an organic sparkling water brand, teamed up with Kelly LeVeque, celebrity nutritionist and best-selling author to launch a limited-edition sparkling water: Lemon with Thyme & White Tea.
Over the past year, as many habits were disrupted, many new ones formed in their place. Due to the pandemic, drinking tea has become one of those new habits for many, as consumers seek functionality and immunity support from the teas they consume.
Inspired by a reverence for the deep cultural roots of tea and an appreciation for each tea’s distinctive origins, Tea Horse Road LLC released Seven Teas, a portfolio of organic teas made from Fair Trade-certified ingredients.
Ethan’s has launched an organic energy shot line packed with a naturally caffeinated herbal infusion of green tea and guayusa extracts that provide balanced energy and focus, the company says.
Beverage-makers and consumers alike are “singing the praises” of the healthful attributes of tea ingredients and revealing that there’s now more premium choices and categories utilizing these ingredients than ever before.
Over the last decade as consumers have continued to move away from carbonated soft drinks, they often migrate to a healthier alternative like tea. A lot of this growth early on was a rising tide that helped all brands.