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Over the last decade as consumers have continued to move away from carbonated soft drinks, they often migrate to a healthier alternative like tea. A lot of this growth early on was a rising tide that helped all brands.
As health-and-wellness trends proliferate in the marketplace, consumers demand products offering functional benefits as well as great flavor. Used for thousands of years, tea has been a popular go-to for many health-conscious consumers whether in bagged, ready-to-drink (RTD) or through non-traditional categories like sports drinks and spirits.
Ito En North America Inc., Brooklyn, N.Y., the premier leading green tea company announced the award of their new Matcha Love Culinary Matcha as "Best New Product-Tea as an Ingredient" at the World Tea Expo 2015, the leading tradeshow and conference focused 100-percent on premium tea and related products held in Long Beach, California, May 6-8.
Hot or cold, bottled or bagged, tea is the most widely consumed beverage in the world next to water, according to the Tea Association of the U.S.A. Inc., New York City.
