The 32.5% ABV Sweet Tea Whiskey, made with real brewed tea and inspired by Twisted Tea’s flagship product, packs the classic sweet tea taste balanced with real, well-rounded whiskey for a deliciously smooth blend of oak and bright lemon, the company says

“We put our fans first in everything we do ― from printing their photos on our cans, to including them in our commercials, to bringing them the flavors and pack styles they ask for,” said Erica Taylor, brand director for Twisted Tea, in a statement. “"Many of them are already shopping for flavored whiskey, so this is our way of giving them something they can call their own.”

In July 2021, The Boston Beer Co. and Beam Suntory announced a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing alcohol beverage segments. Twisted Tea Sweet Tea Whiskey is just one example of an iconic brand innovation stemming from the collaboration, it says. 

Both Beam Suntory and The Boston Beer Co. are continuing to build on the partnership to expand across more key products and brands in the future.

As part of the partnership, The Boston Beer Co. ― which will handle national marketing and advertising, public relations and social media promotion for Twisted Tea Whiskey ― is leveraging Beam Suntory’s expertise in distillation, distribution, sales and trade and local marketing for this new product, the company says.