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Home » Keywords: » flavored malt beverages (FMB)

Items Tagged with 'flavored malt beverages (FMB)'

ARTICLES

HardMTNDewBajaVarietyPack.jpg

HARD MTN DEW releases Baja Blast Variety Pack

Variety pack launch coincides with Chief HARD Officer sweepstakes
May 18, 2023
No Comments

Just in time for summer, HARD MTN DEW is releasing a brand-new, limited-edition variety pack. The HARD MTN DEW Baja Blast Variety Pack is a summertime exclusive 12-pack featuring HARD MTN DEW Baja Blast, plus three new versions of Baja Blast deliciousness: HARD MTN DEW Baja Blast Pineapple, HARD MTN DEW Baja Blast Mango and HARD MTN DEW Baja Blast Punch.


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SmirnoffIceZeroSugar.jpg

Smirnoff ICE release new packaging in line with new campaign

April 20, 2023
One Comment

Smirnoff ICE is reimagining what it means to be a classic, starting with a modern redesign showing up in a new nationwide campaign, alongside a star-studded roster of new celebrity partners and fresh new packaging.


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Malibu Splash debuts 24-ounce size

March 24, 2023
No Comments

Malibu Splash introduced a new 24-ounce size of its Malibu Splash flavored malt beverage. This shareable ready-to-drink sparkling malt beverage can be found in beer aisles at national, regional and local grocery stores and package outlets.


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SR_Beer_FMBs_Loverboy_New-8-Pack-Variety-Teas1170x658.jpg

2023 Beer Report | Hard teas shine in flavored malt beverage segment

Beyond beer sees preference changes from consumers
Jessica Jacobsen 200px
Jessica Jacobsen
March 2, 2023
One Comment

U.S. beer consumers also are showing their openness to change as they explore the beyond beer segments, including hard teas.


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HardMTNDEW_Livewire.jpg

HARD MTN DEW introduces Livewire variety

Launch coincides with Definitely Over 21 launch party at a retirement community
March 1, 2023
No Comments

One year after the launch of HARD MTN DEW, the brand announced the release of HARD MTN DEW Livewire, the first-ever addition to the flavor lineup. HARD MTN DEW Livewire is a new twist on the classic soft drink with a jolt of orange citrus flavor, 5% ABV, no caffeine, no added sugars and 100 calories in each serving, the company says.


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Owl’s Brew
Up Close With

Owl’s Brew brings more than natural flavors to its Boozy Tea

From the beginning, clean ingredients, wise drinking has been the Owl’s Brew motto
Sabetta-Lauren.jpg
Lauren Sabetta
November 16, 2022
No Comments

Although more of today’s consumers seek out clean label products, Owl’s Brew always believed in the idea that everyone deserves a great-tasting beverage made completely clean.


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Crimson Cru Craft Beer
Cover Feature

IPAs dominate, holding the lion’s share of dollar sales

Beer segment faces increasing competition from beyond beer, non-alcohol
Sabetta-Lauren.jpg
Lauren Sabetta
November 1, 2022
3 Comments

As brands continue to disrupt the status quo on shelf by blending features of two or more categories with each other, experts note that the craft beer segment is facing strong headwinds, having a tough time keeping pace with the beer category.


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Ready-to-drink, low/no alcohol

Ready-to-drink, low/no alcohol categories on the rise

Market research vital for future innovations success
Kelly Jasper
August 23, 2022
3 Comments

Ready-to-drink is expected to boom in North America in the coming years, with a projected $43.6 billion for the global RTD beverage market by 2027, according to a Data Bridge Market Research study.


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SVEDKA Tropics Tea Spritz
Special Report

Market saturation prompts hard seltzers to differentiate through key attributes

Gen X, millennials top consumers for hard seltzers
Jessica Jacobsen 200px
Jessica Jacobsen
July 25, 2022
5 Comments

In the beverage market, hard seltzers were the star of new product development for a few years, but as the market has become more saturated, experts note that change might be in order as the beverage alcohol segment experiences deceleration from its years of growth.


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Bud Light NEXT

2022 State of the Beverage Industry | Beer market turns to innovations during time of recovery

Premium offerings, FMBs outperform overall beer category
Jessica Jacobsen 200px
Jessica Jacobsen
July 6, 2022
One Comment

This year’s State of the Industry report on the U.S. beer market highlights the road to recovery the beverage alcohol category is navigating as consumers turn to novel innovations.


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More Articles Tagged with 'flavored malt beverages (FMB)'

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

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