Wild Lead Craft Hard Tea, a brand of The Boston Beer Co., introduced its self-titled line of ready-to-drink (RTD) hard teas.

Chicago-based MillerCoors launched its newest innovation: Cape Line Sparkling Cocktails. Crafted with six ingredients — carbonated water, alcohol from real cane sugar, real cane sugar, lemon and/or lime juice concentrate, natural flavors, and fruit juice added for color — Cape Line Sparkling Cocktails is naturally gluten-free and contains 120 calories with an alcohol by volume of 4.5 percent.

Mighty Swell Spritzer Co. added a new flavor to its spiked spritzer line: Cherry Lime. 

LYTT launched its self-titled flavored malt beverage line: LYTT.

As part of the continued innovation from St. Louis-based Anheuser-Busch, the beer-maker launched Ritas, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. Ritas is the first brand in the Anheuser-Busch InBev portfolio to explicitly target women and last year introduced "The Ritas," legendary women who take a "life's-a-party attitude in every situation,” according to the company.

FIFCO USA launched Hemptails, a flavored malt beverage (FMB) made with organic, sterilized hemp seeds, the company says. 

Virtue Cider launched Mezzo Spritz Blood Orange, a classic Italian cocktail with an American twist, it says. 

As Americans prepare to watch the Super Bowl this coming Sunday, they will be flocking to retail outlets for their food and beverage needs. According to an Insights from New York-based Nielsen titled “The Evolution of Super Bowl Consumption,” the market research firm identified how today’s viewing experience has evolved.

Nielsen details that the female fan base remains substantial, noting that it has held steady at about 46-47 percent of total viewership from Super Bowl XLVII in 2014 to Super Bowl LII in 2018.