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A true influencer for today’s beverage formulations is sweeteners as more consumers are looking at sugar content and sources when making purchasing decisions.
U.S. honey demand reached an all-time high, according to the latest Sugar and Sweeteners Outlook report published by the United States Department of Agriculture (USDA). In a special article on the U.S. honey market, record-setting consumption of honey and made-with-honey products totaled 618 million pounds in 2021. The previous record was 596 million pounds in 2017.
As health-and-wellness innovations proliferate in the beverage industry, stevia, monk fruit, allulose and erythritol are seeing increased usage in U.S. beverage new product launches.
Beverage trends including gluten free, non-GMO, plant-based and low- or no-sugar are resonating in the marketplace as consumers are looking for more than a “diet” to help them manage their weight.
Ingredient companies are naming new leaders and inking new strategic distribution deals to expand the reach of clean-label, plant-based proteins to more markets.
As consumers focus on their health, many are looking to reduce sugar intake. However, because they still desire the sweet profile, beverage-makers are turning to more natural, less processed sweeteners.
Ingredient suppliers demonstrate continued innovation by building new facilities, commercializing next-generation sweeteners and appointing chief diversity officers.