How will cross-category trends drive the next wave of Functional Beverage Innovation?

Demand for functional beverages is accelerating. Consumers are looking for added health and well-being benefits from digestion to sleep-aid to cognitive acuity. What’s behind this growing territory and driving demand? And what can we learn from more established categories like Vitamins & Supplements about what consumers will want next?

This session tackles these questions by using AI to understand what millions of consumers are actively talking about online in beverages and beyond. Join to:

• Get an in-depth look at cross-category influences, revealing how trends from vitamins & supplements are making their way into the beverage and snacking categories.
• Understand how leading CPG brands, from PepsiCo to P&G, are using this AI-driven trend intelligence to deliver products consumers actually want to see on the shelf.

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