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Home » Authors » Barbara Harfmann

Articles by Barbara Harfmann

endcap displays

Category management, merchandising position products for success

End cap displays, shopper insights drive sales
Barbara Harfmann
May 10, 2017
Although more than half of consumers have purchased milk, juice and/or carbonated soft drinks in the past 30 days, sales were stagnant during 2014-2015 with top categories struggling to grab consumer attention, according to Chicago-based Mintel’s June 2016 “Beverage Packaging Trends” report.
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LUSH

Demand increases for probiotic drinks

Probiotics expand beyond yogurt-based drinks
Barbara Harfmann
May 10, 2017
There’s an idiom that talks about listening to one’s gut as a way to ward off something that doesn’t feel right. After the brain, the gastrointestinal tract, or gut, is the nervous system’s second-biggest network of closely interconnected neurons that greatly impacts overall health and well-being, experts say.
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Variety, premiumization drive on-premise channel

Aquafina Sparkling promos sparkling flavored waters
Barbara Harfmann
April 14, 2017
I’m a big fan of movies and eagerly anticipate two events: the Academy Awards and Turner Classic Movies’ (TCM) annual 31 Days of Oscar, which took place on Feb. 26, and Feb. 1 through March 3, respectively. This year, several beverage brands took center stage at Hollywood’s biggest night.
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Sacmi

Filling equipment demands flexibility, fast changeovers

New system analyzes filling functions, quality
Barbara Harfmann
April 14, 2017
DSD Software

DSD solutions boost efficiency, tracking

Advances in mobile technology expands DSD capabilities
Barbara Harfmann
April 14, 2017
When hurricane season arrives, meteorologists and those living along the Gulf and Atlantic Coasts rely on sophisticated data tracking and expert monitoring to stay informed and keep safe. To keep pace with an explosive number of SKUs, the beverage industry avoids the “eye of the storm” by equipping field staff with handheld technology and streamlined direct store delivery (DSD) solutions to capture data, track vehicle locations and improve productivity.
Read More
Whiskey

Spirits grow market share for 7th straight year

Irish whiskey drives sales for category
Barbara Harfmann
April 10, 2017
In celebration of their good fortune, the milkman Tevye and the butcher Lazar Wolf famously sing “To life, to life, l’chaim” while drinking shots of schnapps to their “good health and happiness” in the musical “Fiddler on the Roof.”
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The Dead Rabbit

Variety, premiumization drive on-premise channel

Beverages deliver 50 percent of profit in bars, restaurants
Barbara Harfmann
April 10, 2017
Regardless of whether consumers are drinking beer, wine or spirits when dining out, suggested food pairings and recommendations from influencers, like bartenders and wait staff, can motivate consumers to try something new or trade up to a more premium product.
Read More

Water resonates around the world

Nestlé Waters survey reveals trends
Barbara Harfmann
March 15, 2017
Clean drinking water is something most Americans take for granted. Yet, there have been many disasters throughout the years — the 2004 Asian tsunami, Hurricane Katrina and, more recently, the ongoing water crisis in Flint, Mich. — which have called the safety of drinking water into question.
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high-shear mixing equipment

Flavors, functionality fuel coffee usage

Cold-brew coffee grows in popularity
Barbara Harfmann
March 15, 2017
As a get-up-and-go beverage, ready-to-drink (RTD) hot, iced and cold-brew coffee continues to fuel consumers in the morning and throughout the day.
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Greg Koch and Steve Wagner

Stone Brewing expands global presence

Craft brewer opens new brewery and bistro in Germany
Barbara Harfmann
March 10, 2017
In the mid-1990s, when the craft beer movement still was in relative infancy, Stone Brewing co-founders Greg Koch and his homebrewing partner Steve Wagner were busy experimenting with beer recipes and bemoaning the “industrial fizzy yellow stuff.”
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