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Home » Authors » Barbara Harfmann

Articles by Barbara Harfmann

Tio Gazpacho

Tio Gazpacho expands distribution

Drinkable soup brand benefits from investment from General Mills
Barbara Harfmann
March 10, 2017
When Austin Allan traveled to Madrid to study abroad in 2001, he did not know that the upbeat people, culture and lively, rich flavors of Spain that he “fell in love with” would result in a new livelihood: Tio Gazpacho.
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Celebrity endorsements proliferate in the beverage business

Beverage campaigns utilize TV, social media to engage consumers
Barbara Harfmann
February 15, 2017
In his 2003 hit song “Celebrity,” country crooner Brad Paisley sings about the perils of celebrity and “acting like a fool just ’cause you’re on TV.” Yet, many alcohol and non-alcohol beverage brands recognize that the star power of athletes, musicians and actors often equates not only to deeper consumer connections but also to increased brand recognition that translates into sales.
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cognitive health

Science-backed cognitive ingredients in demand for beverages

Consumers demand products that offer mental clarity, focus
Barbara Harfmann
February 15, 2017

Although the ad slogan, “A mind is a terrible thing to waste,” was developed in 1972 for the United Negro College Fund, it has since become part of the American vernacular. As consumers increasingly strive to improve their cognition and overall health and well-being, more products are being launched that target consumers’ need for improved memory, focus, concentration and mood, experts say.


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Prestige Beverage Group

Sparkling wines, red wine blends fastest-growing segments

Millennials drive category growth
Barbara Harfmann
February 10, 2017
Capping several years of steady, modest growth for both domestic and import wines, the wine market in the United States continues to grow, experts note. Fueled by consumers’ interest in fine wine and increased product launches, the market has grown “at mid-single-digit rates on dollars [and] smaller single-digit rates on volume as consumers continue to trade up to more expensive wines,” says Danny Brager, senior vice president of beverage alcohol for New York-based Nielsen. “Sparkling wines in particular continue to grow dynamically at double-digit rates.”
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Mission Chart

Beverage sales vary across discount retailers

Expanded, healthy offerings drive foot traffic
Barbara Harfmann
February 10, 2017
As today’s consumers spend their dollars across more channels and store formats, retailers are facing increased competition for dollar share, experts note. Despite this fact, the overall discount retail channel performed “quite well” last year as dollar stores drove growth of nearly 7 percent, notes Jon Hauptman, senior director of retail at Long Grove, Ill.-based Willard Bishop Co., an Inmar analytics company.
Read More

Matcha, spicy cocktails trending

Wine n Dine predicts beverage trends
Barbara Harfmann
January 16, 2017
As the new year begins, most of us reflect back on the past year and look to the future with anticipation. The same rings true in the beverage industry as beverage-makers launch new products to engage consumers while paying attention to the latest trends.
Read More
Krones’ Craftmate system

Productivity and safety focus of can filling and seaming machines

Craft brewers package beers in aluminum cans
Barbara Harfmann
January 16, 2017
Like a car being made in an automotive assembly plant, the technology and equipment used to make and fill aluminum cans has been perfected with time.
Read More
Bai Brands LLC

Steady growth projected for plant-based antioxidants

Companies introduce new water-soluble ingredients
Barbara Harfmann
January 16, 2017
There’s an idiom that states to “feed a cold, starve a fever.” To stay healthy and prevent illnesses like the common cold, consumers increasingly are turning to foods and beverages that are high in natural, immunity-boosting ingredients like antioxidants.
Read More
Revenue Chart

Beverage market a bright spot for supermarkets channel

Alcohol drinks, cocktail mixes post strong gains
Barbara Harfmann
January 11, 2017
Comprising 46 percent of the retail share, traditional supermarkets remain the largest channel in the retail food industry; however, Jon Hauptman, senior director of retail at Long Grove, Ill.-based Willard Bishop Co., an Inmar analytics company, notes that dollar sales in the channel have been flat as more consumers shop at supercenters, fresh-format stores, dollar stores and online.
Read More

The power of social media platforms

Beverage brands engage with SnapChat
Barbara Harfmann
December 16, 2016
Although I regularly use Facebook, like many baby boomers, I am not currently immersed in Snapchat, Instagram, Twitter and other social media platforms that increasingly are being used by beverage companies to communicate and connect with consumers in real time.
Read More
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