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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Nielsen identifies consumer health concerns

ABA, brand owners proactive in offering solutions
jessica Jacobsen
Jessica Jacobsen
February 16, 2015

Aside from the Valentine’s Day candy and treats on the store shelves, the first quarter of a new year tends to be filled with diet- and exercise-related products to appeal to those consumers who resolved to lose weight or eat healthier in the new year.


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Bai Brands disrupts CPG space with low-calorie, all-natural solutions

Enhanced-water brand anticipates strong sales with support from expanded distribution, marketing efforts
jessica Jacobsen
Jessica Jacobsen
February 12, 2015

Usually when people think about a disruption, it comes with a negative connotation: the neighbors upstairs who sounds like they have a personal bowling alley, the fire alarm testing in the middle of the workday, or the road construction that takes a major roadway down to one lane.


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Sparkling and premium wines driving category growth

Interest in new taste profiles helps imported wine sales
jessica Jacobsen
Jessica Jacobsen
February 12, 2015

On award show night, many celebrities seem to sparkle as they walk the red carpet. In the U.S. wine market, sparkling wines also seem to be garnering consumer attention.


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Beverage Industry reveals readers’ favorite new product of 2014

ZMix garners 40 percent of online poll votes
jessica Jacobsen
Jessica Jacobsen
February 3, 2015

The readers of Beverage Industry see a future for liquid concentrates in the alcohol market. In the magazine’s Readers’ Choice New Product of the Year poll for 2014, Seismix LLC’s ZMix instant cocktail mixes captured the title of Favorite New Product of 2014 by garnering 40 percent of votes.


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Readers vote for their favorite new product of December

Focus+ edges out competition for the honor
jessica Jacobsen
Jessica Jacobsen
January 20, 2015

Readers must have brains on their brain. In Beverage Industry’s December Readers’ Choice Product of the Month poll, Fairfield, Conn.-based Focus Now Solutions LLC’s Focus+ took home the honor after garnering 31 percent of the vote. 


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Anheuser-Busch emphasizes importance of balanced portfolio

Beer company plans to focus on new product innovation this year
jessica Jacobsen
Jessica Jacobsen
January 16, 2015

St. Louis-based Anheuser-Busch (AB), a division of AB InBev, hosted media members at its headquarters during the fourth quarter of 2014.


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2015 Beverage Bottler of the Year: Pepsi-Cola Bottling Co. of Luverne

Pepsi distributor's focus on customer service is key to success
jessica Jacobsen
Jessica Jacobsen
January 12, 2015

On the drive through Crenshaw County in Alabama, motorists will see a number of small towns, vast woodlands and maybe a few deer. But as drivers pass the handful of restaurants and general stores throughout the county, they might also notice something else: the Pepsi logo.


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2015 New Product Development Outlook

Survey-takers report using nearly 12 flavors in 2014
jessica Jacobsen
Jessica Jacobsen
January 12, 2015

If the groundhog’s ability to predict the end of winter held true on an annual basis, it would make planning the last six weeks of winter much easier for many people. Although not as temperamental as the weather, many beverage-makers probably wish they had an ability to see into the beverage market future to predict the latest trends.


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Efficient beverage warehouse designs key to handling SKU proliferation

New facility designs offer opportunity to accommodate future growth
jessica Jacobsen
Jessica Jacobsen
December 31, 2014

A trip to the local retail store can be an enlightening experience. Because of the considerable amount of SKU proliferation, a retail shelf might look quite different from one month to the next.


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Readers vote for their favorite new product of November

Blue Chair Bay Coconut Spiced Rum Cream captures more than half of vote
jessica Jacobsen
Jessica Jacobsen
December 23, 2014

U.S. consumers have shown how enthusiastic they are about Blue Chair Bay Coconut Spiced Rum Cream. The import brand of Rochester, N.Y.-based Fishbowl Spirits that was created and owned by country music star Kenny Chesney announced that the limited-edition variety sold out nationwide.


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View All Articles by Jessica Jacobsen
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