Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

LifeAid Product Line

Clean label influencing performance beverages

Beverage-makers seeking natural, functional ingredient sources
jessica Jacobsen
Jessica Jacobsen
October 17, 2017

In Beverage Industry’s New Product Outlook survey published in the January issue, the Top 3 latest trends that respondents listed were natural, healthy and organic, aligning with the clean-label trends permeating the market. However, the No. 4 latest trend was energy boosting, suggesting that a merging of these trends could likely occur.


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October is non-GMO month

Nielsen data shows clean label a mainstream trend
jessica Jacobsen
Jessica Jacobsen
October 13, 2017
For the Non-GMO Project, October is a special month because it is Non-GMO Month. As part of the annual celebration, more than 12,000 grocery stores across the United States and Canada are taking part in the month-long event to educate the public and spotlight Non-GMO Project Verified choices on their shelves.
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#RefreshinglyHonest campaign

Clean label, transparency offer value to beverages

Free-from claims resonate with consumers
jessica Jacobsen
Jessica Jacobsen
September 15, 2017
In the beverage market, as well as other consumable industries, the influence of clean label continues to expand its reach. In fact, in its Top Ten Trends list for 2017, the Netherlands-based Innova Market Insights highlighted how clean label has been a running theme for the market research firm dating back to 2008.
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Sweetened beverage taxes present confusion

Beverage industry addresses sugar reduction through Balance Calorie Initiative
jessica Jacobsen
Jessica Jacobsen
September 15, 2017
As many working within this industry know, these taxes extend to nearly all beverage categories (minus 100 percent juice, milk, milk alternatives, infant formula, medical-use beverages, therapeutic meal replacements, or syrup and powder mixes). Many retailers and consumers are noting the confusing nature of these taxes.
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Sleevematic machine

Modular labeling systems aid beverage-makers

SKU proliferation, changeovers require flexible labeling equipment
jessica Jacobsen
Jessica Jacobsen
September 15, 2017
Children’s toys like Connectagons bill themselves as offering limitless opportunities for constructing various objects. Although labeling equipment cannot be adapted as easily as these skill-building toys, original equipment manufacturers (OEMs) are developing systems that are more modular to support the evolving beverage market.
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Five Points Logo Beverage Industry

Five Points Trading blossoms under HEINEKEN USA leadership

Venture incubates global beer brands for U.S. market
jessica Jacobsen
Jessica Jacobsen
September 11, 2017
With consumers desiring more premium options, White Plains, N.Y.-based HEINEKEN USA took its expertise as a global brewer of major brands, including Heineken and Dos Equis, to embark on a journey to give consumers the premium beer tastes from the diverse sources that they desire.
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