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Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Readers name their favorite new beverage of March

Stillhouse Black Bourbon garners more than three-fifths of vote

Jessica Jacobsen

April 17, 2018

When you look at the U.S. spirits market, consumers continue to turn to the whiskey/bourbon segment in large numbers. It stands to reason that the readers of Beverage Industry also might be taken with the spirit segment.

Juice brands could benefit from expanding consumption occasions

Fortified juices offer greater potential for category

Jessica Jacobsen

April 13, 2018

Because of its association with breakfast, brand owners continue to search for ways to help juice extend to broader daily consumption

Reeds - Soft Drink Report 2018 - Beverage Industry

2018 Soft Drink Report: Carbonated soft drink manufacturers adapt to formulation, engagement trends

Millennials, iGeneration could offer potential to category

Jessica Jacobsen

April 11, 2018

Although the carbonated soft drink (CSD) market penetrates approximately 90 percent of consumer households, the mature beverage category has struggled due to declining sales across nearly every segment.

Black Feather Whiskey - Beverage Industry

Whiskey, premiumization fueling growth for spirits market

Whiskey, premiumization bolster category

Jessica Jacobsen

April 10, 2018

For the U.S. spirits market, volume growth has allowed the category to increase not only its own yearly comparisons, but also gain market share from other beverage alcohol categories.

Deschutes Brewery celebrates 30th anniversary

Craft brewer announces canned packaging format for 3 brews

Jessica Jacobsen

March 29, 2018

Beginning as a small brewpub in 1988, Deschutes Brewery saw its demand proliferate as the craft brewer opened its first brewing production facility near the Deschutes River in 1993.

Readers name their favorite new beverage of February

The Walking Dead Wine wins with more than one-third of vote

Jessica Jacobsen

March 20, 2018

AMC’s popular TV show “The Walking Dead” has been captivating viewers for eight seasons now. But now when family and friends gather for viewing parties, they also can imbibe with The Walking Dead Wine collection.

Alcohol migration trends sparks innovation for HEINEKEN USA

Strongbow Rose Apple is driest hard cider in portfolio

Jessica Jacobsen

March 19, 2018

Alcohol migration trends have impacted the U.S. beer market. However, beer manufacturers are combating this trend through innovative new product releases.

NACS releases data from pilot tests related to beverages

Beverage Industry State of the Industry webinar date set

Jessica Jacobsen

March 16, 2018

Recently, the National Association of Convenience Stores (NACS) announced two new pilot tests that focused on the messaging of beverage attributes in order to increase sales.

Two Hats is a new line of light beers brewed with a hint of natural flavor - Beverage Industry

2018 Beer Report: Beer market looking to stem alcohol migration trends

Flavor offerings could benefit domestic beer sales

Jessica Jacobsen

March 8, 2018

Migration trends across the alcohol beverage market have challenged the beer category, which has seen increasing market share competition from the wine and spirits categories.

2018 Beer Report: Mexican beers continue to fuel import market

Investments help further import beer market

Jessica Jacobsen

March 8, 2018

The imported beer market has experienced volume and dollar sales growth during the past few years.

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