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Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Beverage Beat

Beer is ready to conquer the online marketplace

Research, sales data shows consumers’ comfort levels with buying beer online

Jessica Jacobsen

March 20, 2020

My first true foray into online purchasing was trying to find discounted textbooks for my college courses. Since those days, my consumer packaged goods purchases online have spanned many markets: food, beverages, home goods, movies, etc.

Budweiser Black Lager and Budweiser Cooper Lager.

2020 Beer Report: Diversification will be U.S. beer market’s recipe for success

Domestic beer brands broaden portfolio to tap into today’s trends

Jessica Jacobsen

March 11, 2020

Diversification will be beer’s recipe for success.

2020 Beer Report: Imported beer segment driven by factions

Mexican beer continues to drive sales

Jessica Jacobsen

March 11, 2020

As beer consumers expressed a growing desire for new styles and flavors, the imported beer segment was among the markets that benefited from this demand.

2020 Beer Report: Maturation brings new competitive landscape for craft beer market

New styles, micro-breweries help drive beer segment

Jessica Jacobsen

March 11, 2020

In the past two decades, craft beer has been the darling of the beverage industry as the domestic beer segment produced, at times, double-digit growth in sales and volume. As that performance has decelerated to single digits, analysts suggest this could be a sign that the market has reached a maturation point.

Hollow Jack’D, an 8.4 percent alcohol-by-volume limited-release hard cider.

2020 Beer Report: Hard cider market looks to rebound after single-digit decline

Analysts highlight importance of reinvention for beer segment

Jessica Jacobsen

March 11, 2020

Compared with other segments in the beer market, hard cider remains niche.

2020 Beer Report: Hard seltzers drive growth in flavored malt beverages (FMBs)

Hard teas, kombuchas and coffee could be next for beer segment

Jessica Jacobsen

March 11, 2020

For the U.S. beer market, one could instruct consumers to follow flavored malt beverages (FMBs) to see where the future of beer is heading.

STK Fueled Creamers and Ready-to-Drink Coffee

Cold-brew processing offers opportunities for coffee, tea

Premium, plant-based innovations will help brands standout

Jessica Jacobsen

March 10, 2020

In the beverage market, developers are turning to emerging processing methods to stand out from competitors. One of those recent trends has been the proliferation of cold-brew processing for ready-to-drink (RTD) tea and coffee.

Mintel forecasts smart, high-tech change for food and drink

Market research firm releases global food and beverage trends for 2030

Jessica Jacobsen

March 9, 2020

Taking a deeper dive as part of its annual trends report, Chicago-based Mintel released its “Global Food and Drink Trends for 2030” report, which prognosticates just how much will change in the next 10 years.

Mintel forecasts smart, high-tech change for food and drink

Market research firm releases global food and beverage trends for 2030

Jessica Jacobsen

February 21, 2020

ROAR Beverages innovates products for today’s hustling consumers

Functional, organic beverage company expands with kids, drink mix lines

Jessica Jacobsen

February 5, 2020

With women accounting for more than 50 percent of the population, some beverage-makers have recognized the importance of developing products that speak to such a vast consumer base

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