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BioSteel Sports Nutrition Inc., Toronto, announced the latest addition to #TeamBioSteel with the signing of Connor Bedard, a rising hockey star and top prospect for the 2023 NHL Draft. 

Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., announced its limited release of Twisted Tea Sweet Tea Whiskey through its partnership with Chicago-based Beam Suntory. The 32.5% ABV Sweet Tea Whiskey, made with real brewed tea and inspired by Twisted Tea’s flagship product, packs the classic sweet tea taste balanced with real, well-rounded whiskey for a deliciously smooth blend of oak and bright lemon, the company says

Bolthouse Farms, Bakersfield, Calif., has closed its acquisition of Evolution Fresh from Starbucks, Seattle. The acquisition includes the brand, business, and employees supporting Evolution Fresh. By uniting the two powerhouse brands, Bolthouse Farms looks to further accelerate the company’s leadership within the premium juice and refrigerated beverage categories in retail, it says.

PepsiCo Inc., Purchase, N.Y., and Celsius Holdings Inc., Boca Raton, Fla., maker of a global fitness energy drink CELSIUS, announced a definitive agreement forging a long-term strategic distribution arrangement. The distribution agreement initially transitions Celsius’ current U.S. distribution to PepsiCo’s best-in-class capabilities, the companies note. As part of the transaction, PepsiCo also will make an investment in Celsius in support of its growth agenda and will nominate a director to serve on Celsius’ Board of Directors.

The company prides itself on producing ready-to-drink (RTD) lattes with 60% less sugar than the leading flavored coffee drinks, which is what inspired the “real” side of the campaign.

Capri Sun, a brand of Kraft Heinz Co., Chicago, announced the roll-out of its original juice drink pouches with an average of 40% less sugar than the current product. Each single serving now will have on average, 8 grams of total sugars and 5 gram of added sugars. All flavors will hit retailer shelves this August in new packaging highlighting the reduction.

Fresh Vine Wine Inc., Minneapolis, announced the release of its Sauvignon Blanc, the sixth varietal in its expanding line up of premium wines.

Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., partnered with New York-based Sesame3, a web3 platform for brands, to launch its first-ever NFT. Leveraging Sesame3’s expertise in the NFT space, this partnership will allow Twisted Tea to reward and engage with fans in the NFT marketplace and beyond, the company says.

Red Bull, a brand of Santa Monica, Calif.-based Red Bull North America, announced its global event series Red Bull Unlocked is headed to East Nashville’s Five Points neighborhood, taking place Aug. 21.
Red Bull Unlocked celebrates all things local, where music and flavor come to life, and now, it’s Music City's turn to seize the spotlight, as the event brings 10 bars together, the company says.