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New York-based Betty Buzz, a sparkling beverage brand, announced the launch of Betty Booze, a new line of gourmet low-alcohol, sparkling cocktails. The launch of Betty Booze is part of the company's larger expansion strategy to win new audiences and occasions by challenging conventions of taste in sparkling beverages – and beyond, the company says.

As part of the Armada, Mich.-based craft cidery’s 10^th anniversary celebrations, Blake’s Hard Cider (BHC) released two new cider flavors. Earlier this month, BHC unveiled Original and Jam Session. The two ciders will be available year-round in BHC’s 29-plus state footprint.

Chicago-based Tampico Beverages and COOP Beverage Works, the wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works, announced its TAMPICO Hard Punch Fiesta of Flavor Sweepstakes. The luxurious beach giveaway will grant two winners the grand prize of a trip for two to a tropical destination, the companies say.

Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, unveiled its 2022 Drink Well. Do Good. Corporate Responsibility Report. The Drink Well. Do Good. report covers a range of environmental, social and governance (ESG) topics and showcases key 2022 progress toward fulfilling commitments across four foundational pillars: Environment, Supply Chain, Health & Well-Being, and People & Communities.

Boston-based Drizly, an Uber Company, introduced an expanded suite of business-focused offerings and an elevated Corporate Concierge service from Drizly for Business. Designed to help businesses save time, stay on budget, and leverage expert recommendations, Drizly for Business supports all corporate alcohol delivery occasions, including events, gifting and office restocking, whether it be for employees, clients or customers, it notes.

Brown-Forman Corp., Louisville, Ky., reached an agreement to sell its Finlandia vodka brand to Coca-Cola HBC AG for $220 million, subject to the customary closing process. The purchase is expected to close in the second half of the 2023 calendar year.

Poppi, Austin, Texas, announced the launch of its summer consumer campaign: Soda’s Back. With this national campaign, poppi is taking its digital marketing success and bringing the excitement to multiple touch points across the country, unveiling the brand’s largest and most impactful consumer-centric effort yet, it notes. 

Bigelow Tea launched two new flavors to the Bigelow Botanicals Cold Water Infusions: Botanicals Blood Orange Tangerine Cold Water Infusion and Botanicals Pineapple Coconut Mango Cold Water Infusion.

New York-based Absolut, a brand of Pernod Ricard USA, announced that as a steadfast supporter of the LGBTQ+ community for more than 40 years, the launch of Absolut Ally, is the next evolution of its commitment to safer spaces across bars and restaurants for 21-plus adults.

BeatBox Beverages launched its Hard Tea flavor nationwide. As the alcohol tea space grows BeatBox brings its take with its Hard Tea showcasing the key features that make BeatBox a consumer favorite: 11.1% alcohol by volume (ABV), non-carbonated, resealable and recyclable packaging, and low sugar.