Proactive preventative message comes as 700+ distillers are manufacturing hand cleaner
April 16, 2020
The Distilled Spirits Council of the United States (DISCUS), Washington, D.C., launched a public education campaign to remind adults to keep hand sanitizer out of reach of children.
Across geographies, consumer demand appears to be beginning to stabilize toward previous year trends, although in some categories demand is significantly higher or lower than the previous year, according to recent information from Information Resources Inc. (IRI), Chicago.
Cheers to Heroes celebrates front line community members
April 13, 2020
Sparkling Ice, made by Seattle-based Talking Rain Beverage Co., announced its first-ever Cheers to Heroes campaign to celebrate America's everyday hometown heroes, in conjunction with its fifth annual partnership with the Honor Flight Network. Throughout the campaign, Sparkling Ice has pledged to give back $400,000 to unsung heroes through various initiatives including their new Cheers to Heroes contest, a donation to the Honor Flight Network, and by creating moments to surprise and delight everyday consumers.
Drink mix brand donates resources from canceled events to medical professionals
April 13, 2020
Liquid I.V., El Segundo, Calif., is pivoting resources previously dedicated to large scale events like Coachella and Stagecoach to focus on donating to those battling the COVID-19 pandemic on the frontlines.
Sweetener developer PureCircle introduced Sigma Syrup, a new stevia ingredient that will be extremely valuable to beverage and food manufacturers, it says.
Constellation Brands Inc., Victor, N.Y., announced additional steps it is taking to reduce its brewery production activities in Mexico to a level that safeguards the environment and avoids irreversible impact to its operations.
Healdsburg, Calif.-based Gracianna Winery, a family owned and operated winery in the Sonoma County's Russian River Valley, has announced a new way to honor America's healthcare professionals, it says.
Spirits category sales up more than 60 percent in week ending March 22
April 6, 2020
In the United States, IRI National Consumer Panel data shows customers are both making more trips and buying larger baskets in the most recent two weeks. Both pantry stocking and smaller quick trips were up significantly.