The launch of the eCommerce site complements Uncle Matt's Organic's expansive retail presence nationwide ― the products can now be found in top retail locations nationwide including Whole Foods, Kroger, Target, Publix, Wegmans, Harris Teeter and Ingles.

"Orange juice has seen a steady increase in sales since March, as consumers turn to what they associate with immune health: a good measure of OJ," said Matt McLean, Uncle Matt's Organic founder and chief executive officer, in a statement. "Consumers have made their choice for organic orange juice clear, so we wanted to widen our product availability with the launch of our new direct-to-consumer platform. Also, consumer shopping habits have changed due to the pandemic, so we believe this is a relevant time to offer our consumers another destination to purchase and engage with Uncle Matt's Organic.”

Consumers can order a variety of bundles, such as the brand’s award-winning Ultimate Immune with Elderberry, Vitamin C, Vitamin D and Zinc, or Uncle Matt's No Sugar Added Lemonades, that are 15 calories or less and contain only 1 gram of fruit sugar. Consumers can access the DTC platform at  https://shop.unclematts.com.