Uncle Matt’s Organic, Lermont, Fla., announced that it is making its best-selling organic juices and functional beverages accessible to even more consumers through its new eCommerce site. The direct-to-consumer (DTC) platform also will offer an array of mixed product bundles and exclusive online offers, like new products, that will create a convenient and exploratory way to experience the Uncle Matt's Organic brand, it says.
The company reports that shipping currently is available to most of the East Coast, with plans to expand nationwide. The online store brings organic orange juice, lemonade and functional beverage bundles directly to consumers' doors in one to two days via FedEx.
The launch of the eCommerce site complements Uncle Matt's Organic's expansive retail presence nationwide ― the products can now be found in top retail locations nationwide including Whole Foods, Kroger, Target, Publix, Wegmans, Harris Teeter and Ingles.
"Orange juice has seen a steady increase in sales since March, as consumers turn to what they associate with immune health: a good measure of OJ," said Matt McLean, Uncle Matt's Organic founder and chief executive officer, in a statement. "Consumers have made their choice for organic orange juice clear, so we wanted to widen our product availability with the launch of our new direct-to-consumer platform. Also, consumer shopping habits have changed due to the pandemic, so we believe this is a relevant time to offer our consumers another destination to purchase and engage with Uncle Matt's Organic.”
Consumers can order a variety of bundles, such as the brand’s award-winning Ultimate Immune with Elderberry, Vitamin C, Vitamin D and Zinc, or Uncle Matt's No Sugar Added Lemonades, that are 15 calories or less and contain only 1 gram of fruit sugar. Consumers can access the DTC platform at https://shop.unclematts.com.