The Pioneer Woman, Zavida Coffee Roasters announce partnership

Coffee producer to release The Pioneer Woman line of premium coffees

January 22, 2021

Ree Drummond, famously known as The Pioneer Woman, represented by Earthbound Brands, announced that they have partnered with coffee producer Zavida Coffee Roasters to provide customers across the country with a new, premium coffee line.

"Mornings come very early on our ranch," Drummond said in a statement. "Coffee is one of my favorite things about rising and shining, and I love to sip it all day. My coffee line with Zavida Coffee Roasters includes both high-quality coffee beans and single-serve cups in both flavored and non-flavored blends that I think you will absolutely love!"

The Pioneer Woman line includes premium ground coffee beans and single-serve cups featuring three non-flavored blends: Up & At 'Em (Breakfast Roast), Saddle Up (Medium Roast), and Giddy Up (Dark Roast).

The line also includes a range of flavored blends, carefully developed by Drummond, and inspired by her popular recipes. The following are the flavored blends:

Hazelnut Vanilla: This coffee blend celebrates all things hazelnut with added vanilla flavor.
Cinnamon Rolls: Inspired by Ree's mom's legendary cinnamon roll recipe.
Toffee Crème Brûlee: This indulgent blend celebrates Ree's favorite dessert: Crème Brûlée.
Caramel Fudge Brownie: Ree loves layered caramel fudge brownies so much, it inspired this blend.
Pecan Pie: Pecan pie is the ultimate dessert in the Drummond family. This coffee blend is like pecan pie in a cup, with the same custardy goodness you'd expect.
French Vanilla: A cup of French vanilla coffee is hard to beat, and it's a staple in Ree's coffee rotation.
Pumpkin Spice: The pumpkin spice flavors are amped up in this seasonal blend, and just a sip makes you feel happy.
Spicy Cowgirl (Coming Soon): Ree's signature spicy coffee drink made with notes of chocolate, cinnamon, chile, and cayenne now turned into beans to enjoy at home.

"At Zavida, we're all about great tasting coffee ― and we're excited to bring our passion for combining the world's best coffees with unique flavors to the Pioneer Woman brand. Our team crafted these blends to be enjoyed both hot and cold-brewed, so Ree's fans can indulge in her favorite treats one steamy (or iced) cup at a time," said Charles Litterst, Chairman at Zavida Coffee Roasters.

Jeffrey Cohen, co-chairman at Earthbound, added: "We are thrilled to be partnering with Zavida Coffee Roasters to bring The Pioneer Woman Coffee to retailers nationwide. This partnership marks the continued expansion in an important category for the brand, food, to bring the most popular flavors from Ree's recipes into her fans' homes."

The Pioneer Woman coffee single serve cups are currently available for purchase online on Walmart.com, Amazon.com and Zavida.com, and ground beans will be available for purchase in late spring 2021. The coffee line will be at retailers nationwide later this year.

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