Growing urbanization, changing lifestyles are some pivotal factors influencing the demand for instant coffee, especially among youngsters, around the world, expert note. 

Coffee trends are entering a new era, an analyst reports. Gen Z is driving this shift toward at-home specialty coffee beverages.

Consumers still are enjoying their coffee at home and many are “trying to have the out-of-home coffee house experience at home.”

This year’s State of the Industry report on coffee highlights how ready-to-drink coffees like cold brew and nitro brew might be small, but are helping drive growth for the segment.

Coffee consumption has soared to a two-decade high as Americans brew up new post-COVID routines, according to exclusive consumer polling released by the National Coffee Association (NCA). The polling found that 66% of Americans now drink coffee each day, more than any other beverage including tap water and up by nearly 14% since January 2021, the largest increase since NCA began tracking data, it says.

Ree Drummond, famously known as The Pioneer Woman, represented by Earthbound Brands, announced that they have partnered with coffee producer Zavida Coffee Roasters to provide customers across the country with a new, premium coffee line.

Bay area favorites Peet’s Coffee and the San Francisco 49ers teamed up to celebrate their faithful fans with a new limited-edition coffee blend, Faithful. Crafted by Peet’s, the Faithful Blend  embodies the same confidence, strength and spirit the team has when on the field.

Invoking notions of wintery snowcap mountains and the wafting aroma of freshly brewed coffee, Peets Coffee brings some reinvented traditions to coffee-lovers everywhere by debuting new limited-edition hot or iced coffees as was as its bagged 2020 Holiday Blend.

Historically known for its value attributes, private-label beverages are getting a premiumization boost as consumers also seek quality from these cost-friendly products.