News

RSS

Diageo plc, London, announced it has acquired 21Seeds, a rapidly growing flavored tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia Orange, Grapefruit Hibiscus and Cucumber Jalapeño.

Iron Hill Brewery (Iron Hill), Exton, Pa., announced the release of three limited release beers for two crucial causes: relief efforts in Ukraine and education for women and/or non-binary individuals in brewing. 

With bright summer days on the horizon, Red Bull unveils the latest in their Red Bull Edition series with the launch of Red Bull Summer Edition Strawberry Apricot. The limited time offering will be available on April 4, in select retailers, and nationwide on May 1 just in time for the warmer weather ahead.

SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, is twisting things up this spring and summer with the launch of their latest extension: SVEDKA Tropics Tea Spritz, a new spirits-based hard seltzer. 

Kendall-Jackson, Sonoma County, Calif., announced the release of two co-branded, limited-edition wines to honor a partnership in which Kendall-Jackson is the Preferred Wine of the Kentucky Derby (May 7).

Purchase, N.Y.-based PepsiCo, in partnership with Glendale, Calif.-based IHOP, released a new highly limited-edition flavor: Pepsi Maple Syrup Cola. The limited-edition cola combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi, it says.

Chicago-based Mike’s Hard Lemonade announced the launch of its Mike's Hard Freeze. In response to fans' love for nostalgic flavors, Mike's Hard Freeze brings back the '90s, with a throwback of slushy flavors, the company says.

Amsterdam, Netherlands-based Heineken launched its first, brand new, virtual beer: Heineken Silver. The Heineken virtual beer launched exclusively in its virtual brewery within the immersive digital platform, Decentraland.

Jones Soda Co., Seattle, announced its entry into the cannabis-infused beverage and edibles business with the release of the first products from a new division operating under the Mary Jones brand. The launch portfolio of 16 different SKUs includes single and multi-dose infused sodas as well as syrup and gummies offered in four of the most popular Jones Soda flavors.

White Claw Hard Seltzer, Chicago, launched White Claw Surf, a full flavor offering from the brand, meticulously crafted with a collision of flavors.