Spirit of Gallo, Modesto, Calif., has announced that it will acquire Fishers Island Lemonade, Mystic, Conn., a female-founded beverage brand.
Fisher Island Lemonade Founder Bronya Shillo grew up in Bloomfield, Conn. and spent summers on Fishers Island, N.Y., where her family owned and operated The Pequot Inn, known for its signature “FIL” cocktail that was handcrafted in 15-liter batches prior to busy summer weekends. During her time there as a manager, Bronya began to focus on the idea of canning the cocktail, which would not only allow her to serve her customers quicker but also bring the delicious taste of Fishers Island to a wider audience.
After two years of research and development, Bronya launched Fishers Island Lemonade on Memorial Day 2014, pioneering the canned cocktail category which is one of the leading contributors to the success of the RTD category today along with High Noon from Spirit of Gallo, the company says.
“In the ready-to-drink category, consumers are trading up to spirits-based cocktails and demanding more full-flavored, higher ABV products, reflecting the overall trend of spirits premiumization in the United States,” said Britt West, senior vice president and general manager of Spirit of Gallo, in a statement. “Having known Bronya for over a decade, I have watched her bring Fishers Island Lemonade from a concept all the way to its success as one of the highest-quality and best tasting canned cocktails in the market.
“Spirit of Gallo is so honored that she has entrusted us with her visionary idea, and we are galvanized to work with her as she remains on board to guide the brand and serve as its official spokesperson,” West continues. “Together, we will highlight the unique sense and taste of island life to more consumers across the country.”
Bronya added: “When I launched Fishers Island Lemonade nearly a decade ago, I never could have imagined the overwhelming love and support we received that allowed us to grow the brand from a single cocktail into a family of full-flavor spiked lemonade craft cocktails in a can. Spirit of Gallo has a proven record of innovation and success in the RTD category and there is no other organization I would trust to take Fishers Island Lemonade to the next level. I am ecstatic for this opportunity to support and further grow the Fishers Island Lemonade brand."
With a 9% ABV, Fishers Island Lemonade is positioned as a leader in the premium RTD category with its full-flavor taste profile of barrel-aged whiskey and premium vodka— its four-pack is offered at $15.99, the company notes.
The Fishers Island Lemonade family also includes Fishers Island Half and Half (7% ABV) and Fishers Island Pink Flamingo (7% ABV) line priced with a suggested retail price of $15.99 for a four-pack along with variety eight-pack offerings.
Most recently, the Fishers Island Family earned Platinum, Double Gold and the Consumer’s Choice Award at the 2022 SIP Awards, and Gold at the 2023 San Francisco Spirits Awards.
Terms of the Agreement were not disclosed.
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