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Keurig K Select

Keurig releases K-Select coffee maker

Strong brew, multiple brew sizes offered
September 5, 2017

Keurig Green Mountain Inc., Waterbury, Vt., unveiled the new Keurig K-Select coffee maker. The latest in Keurig brewing innovation, the versatile K-Select coffee maker features a strong brew with a removable water reservoir and an intuitive interface, the company says.


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Pacific Foods adds Cashew Non-Dairy beverage to lineup

Dairy-alternative drinks available in four varieties
September 5, 2017

Pacific Foods, Tualatin, Ore., is adding Cashew Non-Dairy to its existing seven varieties of shelf-stable dairy alternatives. The new variety is made with Organic and Fair Trade-Certified cashews that are ethically sourced.


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Pumpkin Spice Latte

Starbucks announces return of Pumpkin Spice Latte

Company introduces Teavana Pumpkin Spice Chai Tea Latte
September 5, 2017

When a group of Seattle-based Starbucks Coffee Co. employees teamed up to create a fall espresso beverage 14 years ago, little did they realize that they would be launching a nationwide trend that would extend far beyond coffee.


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Brockmans Gin

Brockmans Gin awarded gold at SIP, International Craft Spirits competitions

Brand now available in select U.S. markets
August 30, 2017

Brockmans Gin, United Kingdom, a super-premium, new-style gin, was awarded gold medals at both the 2017 SIP Awards and the 2017 International Craft Spirits Awards. Brockmans, available in nearly 30 countries, has seen tremendous growth around the world and continues to build impressive momentum in the United States, the company says. 


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Dos Equis announces ‘The Most Interesting Fan of College Football’

Campaign complements Mexican beer’s return to sponsor of College Football Playoffs
August 29, 2017

To help fans "Stay Thirsty" this college football season, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns as the Official Beer Sponsor of the College Football Playoffs and is on a mission with its newest campaign to champion those Saturday football fanatics who choose "Game Day Over Everything."


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Canada Dry announces Busy is a Four-Letter Word campaign

Brand encourages consumers to maximize relaxation
August 28, 2017

In an effort to combat the busy state of being driven by everyday pressures, Canada Dry, a brand of Dr Pepper Snapple Group, Plano, Texas, wants to make people more aware of what is keeping them from doing the things they love and is encouraging its fans to move past their busy work and social schedules to maximize their relaxation with its newest marketing campaign: Busy is a Four-Letter Word.


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Lime-A-Rita NFL

Lime-A-Rita partners with NFL

Partnership allows brand to connect with female football fans
August 28, 2017

St. Louis-based Anheuser Busch’s Lime-A-Rita brand announced that it will be an official sponsor of the NFL for the first time. Lime-A-Rita has brought fun to stadiums for the past five years, and this season, the brand is looking to take it to the next level, the company says. 


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Oliver Winery Cherry Moscato

Readers name their favorite beverage of July

Oliver Winery Cherry Moscato wins with 22 percent of vote
jessica Jacobsen
Jessica Jacobsen
August 22, 2017

The warm days of summer tend to motivate consumers to reach for light, refreshing beverages — whether it be non-alcohol or alcohol. The readers of Beverage Industry also found favor for this beverage profile in the Readers’ Choice: New Product of the Month poll for July.


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