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Home » Topics » News

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Starbucks Iced Coffee Salted Caramel

Starbucks releases ready-to-drink Iced Latte

Limited-release beverage available in Salted Caramel
June 5, 2017

As part of the North America Coffee Partnership between Seattle-based Starbucks Coffee Co. and Purchase, N.Y.-based PepsiCo Inc., Starbucks is bringing consumers a new ready-to-drink Starbucks Iced Latte, available in Salted Caramel Mocha for a limited time, the company says. 


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Liquid Ice America

Liquid Management Partners announces limited-edition patriotic packaging

Limited-edition Liquid Ice America available throughout the summer
June 2, 2017

New Hyde Park, N.Y.-based Liquid Management Partners, the manufacturer of Liquid Ice Energy Drink, announced the launch of its first seasonal packaging: Liquid Ice America.


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Patron tequila launches cocktail experience program

Patron the Summer campaign running through Labor Day
June 1, 2017

The Patrón Spirits Co., New York, will celebrate the versatility of tequila this summer by shaking up the way consumers enjoy seasonal cocktails.  


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Tiger Beer WWF partnership

Tiger Beer, WWF launch wild tiger awareness campaign

Beer brand will remove tiger image from bottle to heighten awareness
May 30, 2017

Tiger Beer, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, is embarking on a six-year global partnership with the World Wildlife Fund (WWF), starting with a $1 million donation to support the organization's tiger conservation efforts.


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Sonic Drive-In Transformers

Sonic unveils Transformer-inspired Slushes

Foodservice chain pairs release with summer sweepstakes
May 30, 2017

Sonic Drive-In, Oklahoma City, is teaming up with Paramount Pictures and the upcoming June 21 theatrical release of “Transformers: The Last Knight,” directed by Michael Bay, to deliver a new lineup of icy Slushes and a chance to win thousands of prizes with the Sonic Transform Your Summer Sweepstakes.


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Not Your Fathers Root Beer

Small Town Brewery announces partnership with Jet Tila

Celebrity chef of Food Network’s “Cutthroat Kitchen” creates original recipes using Not Your Father’s Products
May 30, 2017

Small Town Brewery, Wauconda, Ill., announced a new partnership with chef Jet Tila, restaurateur, best-selling cookbook author and star of Food Network’s “Cutthroat Kitchen,” “Iron Chef America” and “Chopped.”


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Heineken partners with ‘The Late Late Show with James Corden’

Agreement include sponsorship of on-set bar
May 24, 2017

Heineken, a brand of White Plains, N.Y.-based Heineken USA, announced the launch of a new partnership with CBS’ “The Late Late Show with James Corden,” which will include an exclusive sponsorship of the show’s on-set bar. 


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Malibu Beer

Readers name their favorite beverage of April

Malibu Beer wins monthly poll with more than 40 percent of vote
jessica Jacobsen
Jessica Jacobsen
May 23, 2017

As many are preparing for the upcoming long weekend, many stay-cationers will be stocking up on grilling favorites like hot dogs, burgers and beer. The readers of Beverage Industry also must have had their mind on beer during the Readers’ Choice New Product of the Month poll for April.


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Breakthru Beverage, Samson & Surrey announce alignment

Craft spirits specialist to leverage wholesaler’s resources, scale
May 23, 2017

Craft spirits specialist Samson & Surrey (S&S), Miami, announced a new national alignment with wholesale beverage distributor Breakthru Beverage Group, New York. 


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Miller Lite Logo

Miller Lite, Chef Aaron Sanchez partner for summer campaign

Video series highlights grilling recipes featuring domestic beer brand
May 23, 2017

Miller Lite, a brand of Chicago-based MillerCoors, is partnering with renowned chef Aarón Sánchez to create original recipes for the summer grilling season. 


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