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Starbucks Logo

Starbucks reports Q3 results

Company announces strategic actions to optimize store portfolio
July 28, 2017

Starbucks Corp., Seattle, reported financial results for its 13-week fiscal third quarter and 39-week fiscal year to date ended July 2. Fiscal 2017 and fiscal 2016 GAAP results include items which are excluded from non-GAAP results. 


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Coca-Cola Zero Sugar

Coca-Cola Zero rebrands to Coca-Cola Zero Sugar

Redesigned packaging launches nationwide in August
July 27, 2017

Through in-house innovation and extensive market testing, Atlanta-based The Coca-Cola Co. announced that Coca-Cola Zero is getting a new name, a new look and more robust taste. The no-calorie carbonated soft drink now will deliver a better-tasting recipe and be called Coca-Cola Zero Sugar, the company says.


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Celsius Heat

Readers name their favorite new beverage of June

Celsius Heat wins monthly poll with one-third of the vote
jessica Jacobsen
Jessica Jacobsen
July 25, 2017

Today, fitness beverages are resonating with consumers and Beverage Industry readers. In the magazine’s Readers’ Choice: New Product of the Month poll for June, Celsius Heat won the poll by obtaining 33 percent of the vote. 


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Not Your Father's Mountain Ale

Small Town Brewery releases citrus-flavored ale

Not Your Father’s Mountain Ale joins year-round portfolio
July 25, 2017

Wauconda, Ill.-based Small Town Brewery is introducing Not Your Father's Mountain Ale.


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Cott Corp. sells Cott Beverages to Refresco

Refresco gains 29 production sites
July 25, 2017

Cott Corp., Tampa, Fla., announced that it has entered into a definitive agreement to sell its traditional beverage manufacturing business — Cott Beverages — to Refresco, the Netherlands, for $1.25 billion. The transaction includes Cott's North America, United Kingdom and Mexico businesses and excludes the RCI International division and its associated concentrate facility as well as the Aimia Foods division.


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Blossom Water

Blossom Water enters 750 new stores

Essence water’s expansion includes Northeast, Mid-Atlantic and Pacific Northwest regions
July 24, 2017

Blossom Water LLC, Westwood, Mass., announced authorization to sell its line of all-natural flavored waters in more than 750 stores this summer. 


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Anheuser-Busch acquires Hiball Energy

Acquisition expands A-B’s non-alcohol portfolio
July 21, 2017

St. Louis-based Anheuser-Busch (A-B), a division of Anheuser-Busch InBev, announced its acquisition of San Francisco-based Hiball, maker of the organic energy drinks and sparkling energy waters by the same name, as well as Alta Palla ("high ball" in Italian), a brand of organic sparkling juices and sparkling waters. 


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Pepsi announces Crystal Pepsi Throwback Tour

Crystal Pepsi hitting shelves for the last limited time
July 20, 2017

Purchase, N.Y.-based PepsiCo Inc. announced The Crystal Pepsi Throwback Tour — a multi-city tribute to the nostalgia of the ‘90s.


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Bud Light Logo

John Mayer joins Bud Light’s summer concert series

Concert to be live-streamed on brand’s Facebook page
July 18, 2017

Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it will add another iconic name to the Bud Light Dive Bar Tour stage this summer: John Mayer. 


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5-hour Energy Throwback Series

5-hour Energy launches Racing Throwback Sweepstakes

Grand-prize winner’s photo to be featured on race car
July 18, 2017

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour Energy shots, announced the company's Racing Throwback Sweepstakes, where the grand prize is a trip to a premier series race, and the winning photo is featured on the hood of the 5-hour Energy No. 77 Throwback-themed race car at Darlington Raceway in Darlington, S.C.


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In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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