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Proprietor August Sebastiani debuted a reserve line of Gehricke Wines through its first direct-to-consumer (DTC) program, featuring three small production, single vineyard wines from top sites in Sonoma County.

On the heels of Memorial Day, Pathwater, Fremont, Calif., debuted it limited-edition, Made in the USA  sustainable water bottle. The bottle celebrates the company’s commitment to maintaining all of its  operations — from manufacturing to marketing — within the continental United States, and in doing so, provide necessary job opportunities to Americans, it says.

Lonerider Spirits, Holly Springs, N.C., launched a monthly subscription box named the “Bundled Bourbon Box” that focuses exclusively on cocktails made with bourbon.

G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.

Vanderpump Wines and U.S. wine & spirits importer Palm Bay International, Port Washington, N.Y., introduced two new wines from Sonoma County to their collection.

Sailor Jerry Spiced Rum, a brand of William Grant & Sons, continues its ongoing partnership with the United Service Organizations (USO) with the release of a limited-edition commemorative bottle, in conjunction with their partnership and military appreciation month. To show support of the USO efforts, Sailor Jerry and Anchor Media are donating $150,000, adding to Sailor Jerry's total contribution of $1 million supporting the USO and other military organizations since 2016.

Califia Farms, Los Angeles, celebrated National Oat Milk Day (May 16) with the launch of Protein Oat, an enhanced line of plant milks made from pea, oat and sunflower proteins that deliver a blend of nine essential amino acids.

Budweiser, a brand of St. Louis-based Anheuser-Busch, launched a new interactive live music and storytelling series called “Budweiser Rewind.” On May 16, the domestic beer brand kicks off this new series starting with Black Eyed Peas performing live from its hometown of Los Angeles. Fans can tune in to watch on YouTube.