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Home » Topics » News

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Recycling image

IBWA highlights importance of recycling this Earth Day

Bottled water packaging accounts for 55% of collected PET plastic in curbside systems
April 22, 2020

As the country observes Earth Day, the International Bottled Water Association (IBWA), Alexandria, Va., is encouraging the public to take action to reduce waste and litter by stepping up their commitment to always recycle all recyclable consumer packaging.


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Loverboy Spritz

Loverboy expands portfolio with RTD spritz cocktail

Loverboy Spritz available direct-to-consumers in most states
April 21, 2020

New York-based Loverboy, a beverage startup founded by Bravo TV's Kyle Cooke from “Summer House,” launched its first 'Spritz' product, a low calorie, no sugar added option as a twist on the traditional spritz.


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No Hungry Kids

Nestlé Pure Life donates $1M to No Kid Hungry

PSA features WWE Superstar Titus O'Neil to promote No Kid Hungry's Free Meal Finder
April 20, 2020

In the wake of the coronavirus pandemic, 22 million children across America have lost access to the nutritious school meals they depend on, according to estimates from No Kid Hungry, a national anti-hunger organization. Nestlé Pure Life, a brand of Nestlé Waters North America, Stamford, Conn., is supporting No Kid Hungry with a $1 million contribution to help ensure families remain fed and hydrated during the crisis.


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19 Crimes Cali Red

19 Crimes announces multi-year partnership with Snoop Dogg

Snoop Cali Red to be released this summer
April 17, 2020

San Francisco-based 19 Crimes announced a multi-year partnership with entertainment icon Snoop Dogg.


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DISCUS launches awareness campaign to keep hand sanitizer from children

Proactive preventative message comes as 700+ distillers are manufacturing hand cleaner
April 16, 2020

The Distilled Spirits Council of the United States (DISCUS), Washington, D.C., launched a public education campaign to remind adults to keep hand sanitizer out of reach of children.


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IRI Report

Consumer shopping demands begin to stabilize

Alcohol category continues to post strong gains
April 14, 2020

Across geographies, consumer demand appears to be beginning to stabilize toward previous year trends, although in some categories demand is significantly higher or lower than the previous year, according to recent information from Information Resources Inc. (IRI), Chicago.


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Sparkling Ice honors hometown heroes with new campaign

Cheers to Heroes celebrates front line community members
April 13, 2020

Sparkling Ice, made by Seattle-based Talking Rain Beverage Co., announced its first-ever Cheers to Heroes campaign to celebrate America's everyday hometown heroes, in conjunction with its fifth annual partnership with the Honor Flight Network. Throughout the campaign, Sparkling Ice has pledged to give back $400,000 to unsung heroes through various initiatives including their new Cheers to Heroes contest, a donation to the Honor Flight Network, and by creating moments to surprise and delight everyday consumers.


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Liquid I.V. Donation

Liquid I.V. shifts gears with samples by sharing with frontline workers

Drink mix brand donates resources from canceled events to medical professionals
April 13, 2020

Liquid I.V., El Segundo, Calif., is pivoting resources previously dedicated to large scale events like Coachella and Stagecoach to focus on donating to those battling the COVID-19 pandemic on the frontlines.


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R&D News

Comax Flavors remembers Chairman and Founder Dr. Peter J. Calabretta

April 12, 2020
Comax Flavors, Melville, N.Y., announced that Chairman and Founder Dr. Peter J. Calabretta passed away Jan. 19 at the age of 85.
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R&D News

PureCircle introduces Sigma Syrup stevia ingredient

Proprietary sweetener blend delivers clean, sugar-like taste
April 12, 2020
Sweetener developer PureCircle introduced Sigma Syrup, a new stevia ingredient that will be extremely valuable to beverage and food manufacturers, it says.
Read More
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