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As a brand that is known for being both mischievous and fun, Smirnoff Ice, a brand of Diageo North America, Norwalk, Conn., has created the ultimate holiday present this holiday season: three different cardboard boxes that appear to contain luxurious home goods items and appliances, but actually contain a bottle of Smirnoff Ice premium flavored malt beverage.

In the first-ever release from the Fratelli Branca distillery, Milan, Italy, Branca USA, a New York-based import company, introduces Stravecchio Branca Italian Brandy to the United States. 

BJ’s Wholesale Club, Westborough, Mass., launched a premium spirits collection from the retailer’s exclusive brand, Wellsley Farms. BJ’s members can find the new spirits, which include vodka, Canadian Whisky and Irish Whiskey, in select BJ’s clubs now, just in time for holiday entertaining.

Augmented reality and artificial intelligence are propelling more than 500 wineries across the globe into futuristic marketing that cleverly connects wine-labels with millennial wine lovers.

Just in time for the holidays, Deschutes Brewery, Bend, Ore., and Bendistillery, also of Bend, Ore., announced the fourth annual release of their limited Black Butte Whiskey collaboration.

Hiro Sake, imported by Hiro Sake USA, Manhasset, N.Y., debuted its first single-serve glass cup sake, a term commonly used to reference this serving size.

Moët & Chandon Impérial Brut, which was first created in 1869 and named “Impérial” in honor of the Moët family’s close friend, Napoleon, is celebrating 150 years of legacy with the release of its 150th Anniversary Moët & Chandon Impérial Brut.