News

RSS

London-based Diageo plc, makers of Johnnie Walker, Smirnoff and Guinness, announced that it has created a 100 percent plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker in early 2021.

As the coronavirus pandemic continues to reshape the world around us and shift consumer behavior, The Coca-Cola Co., Atlanta, is rolling out a new pouring option to meet consumer needs with its latest Coca-Cola Freestyle technology innovation — contactless, mobile pouring from a smartphone.

Neuro Brands LLC, Los Angeles, has introduced a new line of powdered drink mixes. The new mixes debuting this week are powdered versions of the neruoSLEEP and neuroIMMUNE beverages.

The Bardstown Bourbon Co., Bardstown, Ky., has launched a complete virtual 360 tour of its entire grounds and facilities online and free to the public. Created in response to state-mandated closures due to COVID-19, this enchanting, interactive and educational experience allows viewers to visually adventure throughout the groundbreaking facilities.

Stone Brewing, Escondido, Calif., announced that its Stone Tangerine Express Hazy IPA debuted flashy new packaging and an updated name, prompting somewhat-needed clarifications about this popular beer.

Bend, Ore.-based Deschutes Brewery recently embarked on a new endeavor to create a high-quality non-alcohol beer that rivals the experience of a full-strength craft beer. The result is Deschutes’ alcohol-free Irish Stout, a traditional Irish-style stout with coffee-like roasted malt character, light chocolate and a dry, light-bodied drinking experience.

Summer is in full swing and so are the new product releases. In the most recent Readers’ Choice: New Product of the Month poll for May from Beverage Industry, it looks as though readers are looking “freshen up” their beverage selections.

Torrance, Calif.-based Health-Ade Kombucha launched a new beverage line under the Health-Ade brand name.

Just in time for summer, Cupcake Vineyards, Livermore, Calif., announced the launch of Cupcake LightHearted, the brand’s newest addition to its lineup of premium California wines. Cupcake LightHearted contain just 80 calories, 8 percent alcohol by volume and less than 1 gram of sugar in each 5-ounce serving.

Swiss Miss, a brand of Chicago-based Conagra Brands, is partnering with Lucky Charms on Magically Delicious Hot Cocoa. This new hot cocoa features all the iconic Lucky Charms marshmallows including hearts, stars, horseshoes, clovers and blue moons, unicorns, rainbows and red balloons.